Brand Tone

Personal and Authentic, Emotive and Introspective, Appreciative and Passionate, Encouraging

Brand Values

• •Emotional Connection
• •Uniqueness and Individuality
• •Well-being and Healing
• •Passion for Art
• •Authenticity
• •Nature as Inspiration

Best Practices

• •Speak from the Artist's Voice: Always write as Alexandra Paradys. Use 'I,' 'my,' and share personal anecdotes or feelings related to the art. This reinforces the personal and authentic connection.
• •Emphasize Emotion and Story: Don't just describe the art; describe the feeling, the inspiration, or the story behind it. Ask questions that encourage viewers to reflect on their own emotional responses.
• •Highlight Uniqueness and the Handmade Process: Remind the audience that each piece is an original creation, born from passion and personal experience. Mentioning the medium or a brief insight into the process can add value.
• •Maintain a Tone of Warmth and Accessibility: Even when discussing deeper themes, ensure the language is inviting and not overly academic or exclusive. The goal is connection, not intimidation.
• •Be Consistent Across All Platforms: Whether it's a website bio, an Instagram caption, a Facebook post, or an email, the core tone – personal, emotive, authentic, and passionate – should remain consistent to build a strong, recognizable brand identity.

Social Perception

Positive and Supportive Engagement, Artist-Centric, Appreciation for Aesthetics and Emotion

Copy Examples

• •Instagram Post (Showcasing a new abstract piece): Lost in a symphony of blues and golds today. This piece, 'Whispers of the Tide,' is all about those quiet moments of reflection where big feelings find their way onto the canvas. What emotions does it stir in you? Share your thoughts below. ✨ #ParadysArt1968 #AbstractArt #EmotionalArt #ArtHeals #AlexandraParadys
• •Facebook Post (Sharing a blog post): Ever feel like the world’s a bit too loud? I truly believe in the power of art to soothe and recenter us. My latest blog post explores how engaging with creativity can be a balm for the soul. Hope it brings a little peace to your day. [Link to Blog Post] #ArtTherapy #MentalWellness #CreativeHealing #ParadysArtBlog #InspiredByArt
• •Website 'About Me' Snippet Update: From my earliest memories in Poland to my studio here in the UK, art has been my most faithful companion. For me, each brushstroke is a word, each canvas a conversation. My hope is that my art speaks to you, offering a moment of connection, a spark of emotion, or simply a beautiful pause in your day. Welcome to my world. – Alexandra
• •Email Newsletter Subject Line (for new collection): New Arrivals: Pieces of My Heart, Now on Canvas (Email Body Snippet): Hello [Name], I'm so excited to share my latest collection with you. Each piece holds a unique story, inspired by [mention a specific inspiration, e.g., 'the changing seasons in my garden,' 'a powerful piece of music']. I poured a lot of myself into these, and I hope they resonate with you. Explore the new works here: [Link]
• •Product Description (for a figurative painting): ‘Silent Strength’ captures a fleeting moment of introspection and resilience. Created with layers of [medium, e.g., oil paint], this piece invites you to look closer and find your own story within her gaze. It’s a reminder that even in stillness, there is profound power. Dimensions: XXcm x XXcm. Medium: Oil on Canvas. Unique, original art by Alexandra Paradys.