Brand Tone

Cautious yet companionate, realistic and discreet

Brand Values

• •Transparency
• •Realism
• •Companionship
• •Discretion
• •Building trust

Best Practices

• •Ensure all copywriting aligns with the core brand tone and values.
• •Maintain consistency across all platforms, including the website and blog.
• •Acknowledge the need for discretion when addressing sensitive topics.
• •Incorporate realism and a sense of companionship in the messaging.
• •Regularly review and update brand guidelines to ensure ongoing alignment.

Social Perception

A brand that is perceived as cautiously realistic, discreet, and focused on building trust and companionship.

Copy Examples

• •While our trust score is moderate, we prioritize transparency in our services.
• •We understand the need for discretion; we're here to offer support with realism.
• •Building a community where you feel understood and supported is our goal.
• •Acknowledging that caution is natural, we strive to earn your trust daily.
• •Offering a realistic perspective to navigate challenges together with companionship.