Brand Tone

Artistic & Appreciative, Ethical & Conscious, Passionate & Knowledgeable, Slightly Dark/Mysterious (Aesthetic)

Brand Values

• •Beauty of Nature
• •Artistic Expression
• •Ethical Sourcing & Sustainability
• •Quality & Craftsmanship
• •Uniqueness & Individuality

Best Practices

• •Emphasize "Ethical" and "Art": Consistently use keywords like "ethically sourced," "natural art," "handcrafted," "vintage frame," and "unique piece" to reinforce core values.
• •Use Evocative & Descriptive Language: Employ words that highlight the beauty, delicacy, and wonder of the insects (e.g., "iridescent," "intricate," "ethereal," "mesmerizing," "timeless").
• •Maintain a Respectful & Appreciative Voice: Always speak of the insects and nature with a sense of reverence and admiration.
• •Be Transparent About Sourcing (where appropriate): Briefly mentioning the ethical sourcing and use of vintage frames can build trust and appeal to conscious consumers.
• •Visual-Verbal Cohesion: Ensure that the tone of the copy perfectly complements the visual aesthetic of the product photography and social media feeds – artistic, sometimes slightly moody, but always focused on the beauty of the specimens.

Social Perception

Positive Customer Feedback, Appreciation for Artistry, Niche Appeal, Trustworthy

Copy Examples

• •Instagram Post (Showcasing a new butterfly): "Behold the breathtaking [Butterfly Species Name]. Each vein, each iridescent shimmer, a testament to nature's artistry. Ethically sourced and meticulously framed in a vintage treasure, ready to bring a touch of timeless wonder to your space. Explore the new arrivals – link in bio. #PapillondeSang #EthicalArt #ButterflyBeauty #InsectArt #VintageDecor"
• •Product Description (Website): "Capture the ephemeral elegance of the [Moth Species Name]. This stunning specimen, sourced with the utmost respect for nature, is delicately preserved within a hand-picked vintage frame, ensuring no two pieces are exactly alike. A conversation starter, a piece of natural history, a unique artwork for your sanctuary."
• •TikTok Video Caption (Short video showing the framing process): "From nature's marvel to a cherished keepsake. ✨ Witness the care that goes into preserving each delicate wing. We believe in beauty with a conscience. #EntomologyArt #Craftsmanship #SustainableArt #PapillondeSang #BehindTheScenes"
• •Email Newsletter Subject: "New Beauties Have Alighted: Discover Our Latest Ethical Insect Art" Email Body Snippet: "Dear art & nature lover, we're thrilled to unveil our newest collection of ethically sourced butterflies and moths. Each piece, framed in carefully selected vintage hardware, tells a story of natural splendor and conscious creation. Find a unique soul for your walls..."
• •Promotional Ad Copy (Facebook/Instagram): "Adorn your home with the delicate whispers of nature. Papillon de Sang offers exquisite, ethically sourced framed butterflies and insects – unique art that honors the beauty of the wild. Shop our collection and find a piece that speaks to you. [Link]"