Brand Tone

Artistic & Creative, Personal & Passionate, Delicate & Intricate, Appreciative & Engaging, Niche & Unique

Brand Values

• •Craftsmanship & Artistry
• •Originality & Uniqueness
• •Beauty & Aesthetics
• •Passion for Craft
• •Potential for Sustainability/Eco-friendliness

Best Practices

• •Emphasize "Handmade" and "Artistry": Consistently use words that highlight the human touch, skill, and creative process (e.g., "handcrafted," "artisan," "meticulously made," "passionately created," "unique design").
• •Use Evocative and Descriptive Language: Appeal to the senses and emotions. Since quilling is visual and delicate, use words that convey this (e.g., "intricate," "delicate," "vibrant," "whispers of color," "gentle swirls," "harmonious").
• •Maintain a Personal and Approachable Voice: Especially if it's a small operation, let the artist's passion shine through. Use "I" or "we" (if a small team) authentically. Engage with comments and messages in a warm, appreciative manner.
• •Tell a Story (Where Appropriate): Briefly share the inspiration behind a piece or the joy of the creative process. This builds a connection with the audience and reinforces the value of the handmade item.
• •Visual Consistency Reinforces Tone: Ensure that the photography and visual branding (colors, fonts if used in graphics) on the website and social media also reflect the delicate, artistic, and harmonious qualities you want to convey in the copy. The aesthetics of the feed contribute significantly to brand perception on platforms like Instagram.

Social Perception

Admiration for Skill, Appreciation for Uniqueness, Seen as Artistic Expression, Niche Appeal, The general perception of "harmony" as a concept is positive, often associated with peace, balance, and pleasing aesthetics.

Copy Examples

• •Instagram Post (New Earrings): Each tiny scroll, a whisper of color. ✨ Our new 'Petal Dance' quilled earrings are handcrafted with passion, bringing a touch of delicate artistry to your everyday. DM to make them yours! #PaperHarmony #HandmadeJewelry #QuillingArt #UniqueEarrings #WearableArt
• •Facebook Post (Shop Update): Hello art lovers! Just added a new collection of intricately quilled wall art to our Paper Harmony page. Each piece tells a story, woven from paper and patience. Perfect for adding a unique, harmonious touch to your space. See the collection here: [Link] #PaperArt #Quilling #HandmadeDecor #ArtisanCraft #SupportSmallBusiness
• •Product Description (Website - Wall Art): Immerse yourself in the gentle swirls of our 'Serene Bloom' quilled wall art. Meticulously handcrafted from countless strips of vibrant paper, this piece captures the delicate harmony of nature. A testament to patience and passion, it’s more than decor; it’s a conversation starter, a unique expression of art that brings tranquility to any room. Dimensions: X by Y cm. Materials: Premium paper strips, acid-free glue, [Frame details if any].
• •Promotional Tweet/Short Post: Discover the delicate dance of paper and color. ✨ Paper Harmony offers unique, handcrafted quilling art and jewelry that’s as special as you are. #HandmadeWithLove #Quilling #ArtisanMade
• •Email Newsletter Snippet (New Collection): Dear Friends of Paper Harmony, we're thrilled to unveil our latest labor of love – the 'Whispers of Spring' collection! Each quilled piece, from delicate earrings to enchanting wall art, is a miniature world of intricate detail, crafted to bring a touch of handmade harmony into your life. Explore the new arrivals and find a unique treasure that speaks to you.