Brand Tone

Celebratory & Joyful, Playful & Cute, Personalized & Thoughtful, Helpful & Inspiring, Friendly & Approachable

Brand Values

• •Celebration
• •Personalization
• •Joy & Happiness
• •Creativity
• •Quality

Best Practices

• •Embrace celebratory language: Use words and phrases that evoke joy, excitement, and happiness (e.g., "hooray," "cherish," "delight," "celebrate," "special day," "unforgettable").
• •Incorporate playful and cute elements: Don't be afraid to use charming descriptions, puns (where appropriate, like "Sip Sip Hooray"), and endearing terms, reflecting the "cute" in Papercute Ink. Product names often already lead this way.
• •Highlight personalization consistently: Always emphasize the custom nature of the products and how they make an event unique and personal for the customer. Use phrases like "made for you," "your special touch," "uniquely yours."
• •Maintain a friendly and approachable voice: Write as if you're a helpful friend offering party ideas and solutions. Use contractions, ask questions to engage the audience, and keep sentences relatively clear and concise.
• •Ensure visual and textual harmony: The "cute" and "celebratory" tone in the copy should always be matched by the product imagery and overall design aesthetic across all platforms for a cohesive brand experience.

Social Perception

A go-to for unique party details, Helpful in making events special, Fun and creative, Reliable for event-specific needs. The general sentiment towards products described as "cute" and for special occasions is typically positive and appreciative, especially when customization is involved.

Copy Examples

• •Instagram Post (Image: Flat lay of custom "Sip Sip Hooray" drink tags for a birthday): Cheers to you! 🥳 Make your next celebration unforgettable with our personalized drink tags. From birthdays to 'just because' parties, we add the perfect playful touch. What are we celebrating next? #PapercuteInk #PartyFavors #PersonalizedCelebrations #SipSipHooray #BirthdayFun
• •Facebook Ad (Carousel of different baby shower favor labels): Oh boy, oh girl, oh joy! 🍼 Welcoming a little one? Our adorable, customizable baby shower favor labels are the sweetest way to say thank you to your guests. Shower your party with love and cuteness! Shop the collection now. [Link] #BabyShowerFavors #PapercuteInk #NewBaby #PersonalizedLabels #CelebrationDetails
• •Website Banner (Hero image showing various personalized wedding favors): Your Special Day, Your Unique Touch. ✨ From 'I Do BBQ' hot sauce labels to elegant wine tags, Papercute Ink helps you craft the perfect personalized favors that your wedding guests will adore. Let's make your celebration beautifully you. #WeddingFavors #PersonalizedWedding #BridalShowerIdeas #PapercuteInk #HappilyEverAfter
• •Pinterest Pin Description (Image: "Adding Smore Love To Our Family" tags on s'mores kits): Adding S'more Love to your family celebrations! These cute, custom tags are perfect for baby showers, adoptions, or any growing family gathering. Sweet, simple, and oh-so-memorable. Get yours from Papercute Ink! #SmoreLove #FamilyCelebration #BabyShowerIdeas #DIYFavors #PapercuteInk
• •Tweet: Planning a party? Don't forget the cute details! 😉 Papercute Ink offers personalized labels & tags for ALL of life's biggest celebrations. Let's get this party started! #PartyPlanning #CustomFavors #CelebrationTime #PapercuteInk