Brand Tone

Elegant, Inspirational, Customer-Oriented, Established & Trustworthy

Brand Values

• •Quality
• •Individuality & Style
• •Customer Satisfaction
• •Heritage & Modernity
• •Curated Selection

Best Practices

• •Emphasize Quality and Exclusivity: Use refined language that reflects the premium nature of the brands and products offered.
• •Focus on Style and Inspiration: Frame copy around helping customers discover and express their individual style.
• •Maintain a Helpful and Personal Touch: Strive for a tone that mimics the personal service offered in-store.
• •Highlight Heritage and Trust: Subtly weave in the brand's long history to build credibility and trust.
• •Ensure Consistency Across All Channels: The sophisticated, inspirational, and customer-focused tone should be consistent on the website, social media posts, email newsletters, and any advertising materials.

Social Perception

Generally perceived as a reputable fashion retailer offering high-quality products and good service, particularly in their physical store locations. Seen as a destination for premium and high-fashion brands, a place to discover trends and quality pieces.

Copy Examples

• •Headline: Discover Your Signature Style: Premium Fashion, Expertly Curated. Body: At Papenbreer, fashion is more than just clothing – it's an expression of your unique personality. Explore our handpicked collections from world-renowned designers and uncover timeless pieces that speak to you. Experience the art of dressing, with a touch of personal service.
• •Headline: The New Season Awaits: Unveiling the Latest in Luxury. Body: Step into a world of refined elegance. The latest collections have arrived at Papenbreer, bringing fresh perspectives from the forefront of fashion. From statement-making trends to sophisticated staples, find your next cherished piece online and in our stores.
• •Headline: Heritage Meets Modern Flair: Your Destination for Timeless Fashion Since 1953. Body: For over 70 years, Papenbreer has been synonymous with exceptional quality and individual style. We blend our rich heritage with a keen eye for contemporary design, offering you a unique shopping experience. Let us inspire your wardrobe.
• •Headline: Beyond the Trend: Invest in Pieces That Last. Body: True style endures. Papenbreer brings you a meticulously selected range of high-quality fashion that transcends fleeting trends. Discover clothing, shoes, and accessories crafted for longevity and designed to elevate your everyday.
• •Headline: Exceptional Service, Exquisite Fashion. Your Papenbreer Experience. Body: We believe in the power of personal attention. Whether you shop with us online or visit one of our fashion houses, expect unparalleled service and a curated selection that makes finding your perfect look an inspiring journey.