Brand Tone

Supportive & Empathetic, Professional & Methodical, Elegant & Minimalist, Encouraging & Positive

Brand Values

• •Well-being & Stress Reduction
• •Organization & Productivity
• •Quality & Thoughtful Design
• •Empowerment & Control
• •Simplicity & Effectiveness

Best Practices

• •Emphasize Empathy and Understanding: Always acknowledge the challenges your audience might be facing (e.g., overwhelm, difficulty focusing) and position the planner as a supportive tool.
• •Highlight Credibility Subtly: Reference the psychiatrist-designed methodology to build trust, but avoid overly clinical language. Focus on the benefits and ease of use.
• •Maintain an Elegant and Clean Aesthetic in Language: Use clear, concise, and sophisticated language. Avoid jargon or overly casual slang. Let the quality of the product and its impact speak for itself.
• •Focus on Positive Outcomes and Empowerment: Frame the benefits in terms of what users will gain: control, calm, achievement, reduced stress, and a sense of pride.
• •Incorporate User Language (where appropriate): Weave in positive phrases and sentiments from customer reviews (e.g., "life-changing," "indispensable," "less stressed") to create relatable and authentic copy.

Social Perception

Highly Positive, Helpful & Solution-Oriented, Trustworthy, Aesthetically Pleasing

Copy Examples

• •Headline: Find Your Focus. Master Your Time. Body: Overwhelmed by deadlines and to-dos? Our psychiatrist-designed planner offers a simple, effective path to clarity and calm. Take control of your day, beautifully. Call to Action: Discover a more organized you.
• •Headline: More Than a Planner. It's Your Partner in Productivity. Body: Crafted with premium FSC-certified paper and a thoughtful, minimalist design, the Papel Planner is engineered to help you conquer procrastination and achieve your most important goals. Feel the difference structure makes. Call to Action: Invest in your well-being.
• •Headline: Designed for Clarity, Built for Your Life. Body: Stop juggling, start achieving. Our intuitive planning system, born from psychiatric expertise, guides you to prioritize effectively and celebrate daily successes. It's time to thrive. Call to Action: Explore the Method.
• •Headline: The Art of Intentional Living Starts Here. Body: With its elegant design and science-backed structure, the Papel Planner isn't just about managing tasks – it's about creating space for what truly matters. Reduce stress, enhance focus, and embrace your potential. Call to Action: Begin your journey to calm.
• •Social Media Post: Image: A beautifully styled flatlay of the Papel Planner open, with a pen and a cup of tea. Text: Feeling the Sunday Scaries? Take a deep breath. Your Papel Planner is here to help you gently organize the week ahead, turning overwhelm into a clear, actionable plan. What’s your number one priority this week? #PapelPlanner #OrganizedMind #ProductivityTools #ADHDsupport #ElegantPlanning