Brand Tone

Authentic, Empowering, and Culturally Rich

Brand Values

• •Authenticity
• •Empowerment
• •Cultural Heritage
• •Quality Craftsmanship
• •Ethical Sourcing

Best Practices

• •Highlight the unique craftsmanship and Colombian heritage in all communications.
• •Emphasize the empowerment of women through the brand's products and initiatives.
• •Maintain consistent messaging across all platforms (website, Etsy, social media) to avoid confusion between the jewelry and bag lines, clarifying the relationship between 'Paola' and 'Diana Barboza'.
• •Use high-quality visuals that showcase the intricate details and cultural significance of the products.
• •Engage with customers authentically, responding to reviews and inquiries promptly to build trust and foster a sense of community.

Social Perception

Positive perception of handmade quality, uniqueness, and ethical sourcing. Growing awareness of Colombian heritage and women empowerment. Desire to clarify potential confusion between product lines.

Copy Examples

• •"Each Paoti piece is a tribute to Colombia's weaving traditions, handcrafted by talented women artisans."
• •"Wear your story. Empower your soul. Paoti designs for the modern woman."
• •"More than a bag, it's a legacy. Explore our collection of handcrafted bags from the heart of Colombia."
• •"Discover the artistry behind our jewelry, ethically sourced and meticulously crafted to last a lifetime."
• •"Join the Paoti movement: Celebrating heritage, empowering women, and adorning the world with beauty."