Brand Tone

Fun & Playful, Energetic & Enthusiastic, Engaging & Interactive, Approachable & Friendly, Innovative & Trendy

Brand Values

• •Fun & Entertainment
• •Innovation & Creativity
• •Quality
• •Customer Experience & Engagement
• •Inclusivity & Kindness
• •Accessibility
• •Positivity

Best Practices

• •Embrace Energetic & Playful Language: Use vibrant adjectives, exclamation points (judiciously!), and a generally enthusiastic and upbeat style. Incorporate fun, informal terms like "bubbas," "epic," "awesome," "bonkers" where appropriate, especially on social media.
• •Focus on the Experience, Not Just the Product: Highlight the fun, the creativity, the theatricality, and the joy of making and eating Pan-n-Ice, rather than just listing ingredients or features. Use storytelling to convey the experience.
• •Be Interactive and Conversational: Ask questions, encourage engagement (comments, shares, user-generated content), and write as though you're talking directly to a friend. Use "you" and "we" to create a connection.
• •Keep it Visually Inspired: Even in text, evoke the colorful, dynamic, and exciting visuals associated with the brand. Use descriptive language that appeals to the senses.
• •Stay Authentic and Human: Let the passion for the brand shine through. Avoid overly corporate or stiff language. Share behind-the-scenes glimpses or staff interactions (as seen on TikTok) to reinforce the friendly, approachable nature of the brand. Don't be afraid of humor and light-heartedness.

Social Perception

Fun and Exciting, Innovative and Trendy, Good for Families and Events, Interactive and Engaging, Aspirational but Accessible, Disruptive and Bold (in a good way)

Copy Examples

• •BRACE YOURSELVES, BUBBAS! 🤯 We’ve been cookin’ (or rather, freezin’) up something EPIC! Meet the [New Wacky Flavour Name] – it’s crunchy, it’s munchy, it’s probably a bit bonkers, and it’s 100% DELICIOUS. Dare to try? 😉 #PannIce #IceCreamRolls #NewFlavour #FoodAdventure #GetRolling
• •Unleash your inner ice cream artist! 🍦👩‍🎨 Our Pan-n-Ice DIY Roll Kit has EVERYTHING you need to roll like a pro (or just have a hilariously good time trying) from your own kitchen. Perfect for parties, date nights, or just because it’s Tuesday. Warning: may cause extreme happiness and spontaneous sprinkle fights. Grab yours and get the good times rolling! #PannIceDIY #HomeMadeHappiness #IceCreamFun
• •Want to make your next event LEGENDARY? ✨ Pan-n-Ice brings the WOW factor! We roll up with theatrical flair, delicious handcrafted ice cream rolls made FRESH before your guests' eyes, and a whole lotta fun. From corporate shindigs to dream weddings, we sprinkle awesome on everything. Let’s roll together! #PannIceEvents #EventCatering #UniqueExperiences #PartyTime
• •We challenged our awesome roller [Staff Name] to create a mystery flavour BLINDFOLDED! 🤪 Think they nailed it or failed it? Watch ‘til the end for the big reveal & tag a mate who’d totally eat this! 😂 #PannIce #TikTokChallenge #IceCreamFun #StaffShenanigans #FunnyFood
• •Stop scrolling for boring gifts! 🎁 Give the gift of FUN with a Pan-n-Ice DIY Kit! It's the ultimate present for foodies, families, and anyone who deserves a sweet treat (aka everyone). Imagine their face when they unwrap pure, rollable joy! Shop now and be the gifting hero. #PannIceGifts #UniquePresents #GiftIdeas #SpreadJoy #IceCreamKit