Brand Tone

Elegant, Inspiring, Authentic, Welcoming

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Empowerment & Self-Expression
• •Sustainability
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Panna Joias' tone (Elegant, Inspiring, Authentic, Welcoming) with examples of do's and don'ts. This ensures everyone writing for the brand understands and applies it consistently.
• •Focus on "You" and Empowerment: Address the customer directly and use language that makes them feel seen, understood, and empowered. Highlight how the jewelry can enhance their personal style and reflect their inner qualities.
• •Emphasize Craftsmanship and Uniqueness: Consistently weave in the handmade nature of the pieces, the quality of 925 silver, and the individuality that comes from natural stones and artisanal processes.
• •Tell Stories: Share the inspiration behind collections or individual pieces, particularly the connection to nature, the energy of stones, or the cultural influences (like Indian and Oriental craftsmanship). This adds depth and emotional connection.
• •Maintain Elegance in Language: Use descriptive, evocative language that conveys sophistication and quality without being overly complex or pretentious. Ensure clarity and a smooth, pleasant reading experience across all communications.

Social Perception

Customers praise the beauty and uniqueness of the pieces, the quality of the silver, and the excellent customer service. Customers appreciate the unique, often Indian-inspired designs and the use of stones. The handmade quality and the distinctiveness of the jewelry are recurring positive points.

Copy Examples

• •Panna Joias: Adorn Yourself with Uniquely Handcrafted Elegance. Discover jewelry that tells your story. Each Panna piece is meticulously handcrafted from 925 silver and natural stones, designed to reflect your inner light and timeless style. Explore collections that are as unique as you are.
• •The Radiance of Natural Stones, The Artistry of Panna. Feel the energy, embrace the beauty. Our jewelry combines contemporary design with the soulful essence of natural gemstones. Find the piece that resonates with your spirit and empowers your every day.
• •Sustainable Luxury, Crafted with Passion. At Panna Joias, we believe in beauty that endures and responsibility that matters. Our commitment to premium, lasting materials and sustainable practices means you can wear your elegance with pride.
• •More Than Jewelry, It's a Reflection of You. Let your jewelry be a reminder of your strength, your courage, your unique brilliance. Panna Joias are crafted to be cherished, to inspire, and to be a part of your journey, generation after generation.
• •Experience the Personal Touch of Panna. Visit our Porto stores or explore online to find exquisite, handcrafted silver jewelry. We're here to help you discover pieces that speak to your heart and elevate your style. Unique designs, lasting quality, and a touch of inspiration await.