Brand Tone

Friendly & Approachable, Whimsical & Playful, Heartfelt & Sentimental, Authentic & Passionate, Helpful & Customer-centric

Brand Values

• •Thoughtfulness
• •Personalization & Uniqueness
• •Creativity & Artistry
• •Connection & Relationships
• •Joy & Happiness
• •Quality Craftsmanship

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., "Playful but not silly," "Warm but not overly familiar," "Descriptive but concise"). Include "do's and don'ts" for language, common phrases, and emoji usage.
• •Know Your Audience: Understand who you're talking to. Tailor your language to resonate with their preferences and how they communicate, while staying true to your core brand voice. For To Home From London, this means speaking to people who value sentiment, creativity, and unique gifts.
• •Tell Stories: Instead of just listing product features, weave narratives around them. How will this gift make someone feel? What moment does it represent? This aligns perfectly with To Home From London's emphasis on thoughtful gifting and connection.
• •Use "You" and "We" Inclusively: Address the customer directly ("You'll love how...") and use "we" to foster a sense of community and behind-the-scenes connection ("We're so excited to share..."). This reinforces the friendly and approachable aspect of the brand.
• •Be Consistent Across All Channels, Yet Adaptable: While the core tone should remain the same, the expression might vary slightly depending on the platform (e.g., TikTok copy can be more informal and trend-driven than a formal website product description). However, the underlying friendliness, whimsy, and heartfelt nature should always shine through. Regularly review content across all platforms to ensure cohesion.

Social Perception

A go-to brand for unique and charming personalized gifts, Creative and artistic, offering something different from mass-produced items, A company that cares about its customers and the stories behind their purchases, Trustworthy, with good quality products and responsive customer service, Evocative of London charm and contemporary design, A joyful and positive brand

Copy Examples

• •Instagram Post (New Product - Personalized Couple's Print): Still swooning over [Partner's Name]? 🥰 Capture your unique love story with our brand new personalized constellation print! ✨ Tell us the date you first met, and we'll map the stars for a gift that's truly written in the heavens. Perfect for anniversaries, engagements, or just because they make your world sparkle! Link in bio to create yours. #ToHomeFromLondon #PersonalizedGift #StarCrossedLovers #UniqueGift #MadeInLondon
• •Email Subject Line (Seasonal Promotion): Psst... Sprinkle a Little London Magic on Their Day! ✨ *Email Body Snippet:* Hey lovely! Looking for a gift that’s as unique as they are? Our latest collection is bursting with handcrafted treasures, designed right here in our London studio, ready to make someone special smile from ear to ear. From personalized mugs for their morning cuppa to art prints that tell their story, find a little piece of joy to send their way.
• •TikTok Video Idea Caption (Showing a mug being personalized): Watch the magic happen! ✨ From a simple idea to a cherished keepsake. Who would you gift this personalized [Product e.g., 'Adventure Awaits'] mug to? Tag your favorite travel buddy! 👇 #PersonalizedMug #GiftIdeas #BehindTheScenes #LondonStudio #ToHomeFromLondon #UniqueGifts
• •Website Product Description (Personalized Pet Portrait Coaster): Warning: May cause uncontrollable 'awws'! Turn your furry best friend into a work of art with our adorable personalized pet portrait coasters. Just upload your favorite snap, and our artists in London will lovingly illustrate your companion, creating a paws-itively perfect addition to any coffee table. It’s more than a coaster; it’s a little tribute to your most loyal pal. Durable, delightful, and designed to make you smile with every sip!
• •Facebook Ad (Targeting people looking for anniversary gifts): Anniversary coming up? Don't just say 'I love you,' SHOW it with a gift that tells your story! ❤️ At To Home From London, we craft beautifully personalized treasures, from custom star maps of your special night to adorable 'Reasons I Love You' boxes. Designed with love in our London studio. Find a gift as unique as your journey together. Shop now & get 10% off your first order! #AnniversaryGift #PersonalizedLove #ThoughtfulGifts #LondonMade #CoupleGoals