Tono de Marca

Friendly & Casual (as a foundational framework, given the brand is not yet established)

Valores de Marca

• •Simplicity
• •Ease of use
• •Practicality
• •Community

Mejores Prácticas

• •Create a Brand Style Guide: Develop a document that outlines your brand’s tone, values, preferred terminology, grammar rules, and even topics to avoid. This guide will be the go-to resource for anyone creating content for your brand.
• •Understand Your Audience Deeply: Continuously research and listen to your target audience. Use the language they use and address their specific pain points and desires in a way that resonates with them.
• •Be Consistent Across All Channels: Your brand voice should be the same whether it's on your website, a social media post, a customer service email, or your product packaging. Inconsistency can confuse customers and weaken your brand identity.
• •Tell a Cohesive Story: Use your brand values to weave a consistent narrative. If your brand values sustainability, showcase that in your product materials, your packaging, and the stories you share on your blog or social media.
• •Review and Refine: Brands evolve. Regularly audit your communications to ensure they are still aligned with your values and are resonating with your audience. Be open to refining your tone as your company grows and the market changes.

Percepción Social

Not yet established; the goal is to convey an approachable, reliable, and user-centric brand image through future communications.

Ejemplos de Copy

• •Welcome to Palpeta! The gear you actually want to use, made simple.
• •We started Palpeta because we were tired of complicated gadgets and over-the-top promises. Our mission is simple: create great products that fit seamlessly into your life. No fuss, no nonsense.
• •Meet your new favorite [Product Name]. We designed it to be ridiculously easy to use and built it to last, so you can spend less time worrying and more time doing what you love.
• •Making life a little easier, one great product at a time. ✨ | Join the Palpeta family! 👇 [Link to website]
• •It's official! Palpeta is here (and you get first dibs).