Brand Tone

Authentic & Approachable, Conscious & Responsible, Feminine & Empowering, Proudly Local (Colima, Mexico), Modern & Stylish yet Comfortable & Casual, Creative & Inspiring, Upbeat & Friendly (especially on TikTok)

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical & Fair Production
• •Authenticity & Self-Expression
• •Community & Social Responsibility
• •Quality & Craftsmanship
• •Transparency
• •Local Pride

Best Practices

• •Always Weave in Your Core Values: Whether it's sustainability, ethical production, or local craftsmanship, subtly (or overtly, when appropriate) remind your audience of what Palmabena stands for. For example, instead of just "New Dress," try "Our new ethically-made dress, designed to make you shine."
• •Speak to "Her" Authentically: Use language that resonates with the target audience of women who value authenticity, comfort, style, and making conscious choices. Address them directly and empathetically. Highlight how the clothes support their lifestyle and values.
• •Show, Don't Just Tell (Especially with "Local" and "Handmade"): Instead of just saying "Made in Colima," describe the inspiration drawn from Colima's climate or culture. Talk about the "hands of Mexican women" with respect and highlight the artistry.
• •Maintain a Balance of Warmth and Professionalism: While the tone is friendly and approachable, especially on social media, ensure the underlying message of quality, ethical practices, and brand integrity is always present. Avoid slang that might alienate or quickly become dated, but embrace a conversational style.
• •Be Consistent Across All Channels, Adapting to the Medium: While the core tone remains, the expression might vary slightly. TikTok can be more playful and trend-driven, while the website's "About Us" page can be more reflective and detailed. However, the fundamental values and voice should be recognizable everywhere. Regularly review content across platforms to ensure alignment.

Social Perception

Positively Perceived as Ethical and Sustainable, Supportive of Local Community & Artisans, Seen as a Provider of Stylish, Quality, and Comfortable Clothing, Engaging and Relatable on Social Media, A Brand with a Story and Purpose

Copy Examples

• •Headline: Feel Good, Look Amazing: Discover Palmabena. Body: "More than just clothing, it's a choice. Crafted with love in Colima by talented Mexican women, our pieces blend natural comfort with modern style. Wear your values, beautifully. #Palmabena #SlowFashion #EthicalStyle"
• •Headline: Your Style, Your Story. Authentically Palmabena. Body: "We believe fashion should celebrate you. Our designs are made to move with you, reflect your unique spirit, and last beyond the season. Ethically made, sustainably sourced – because how it's made matters. What story will your Palmabena piece tell? #WearYourAuthenticity #PalmabenaWomen"
• •Headline: From Colima, With Care. For You, Forever. Body: "Each Palmabena garment begins with fresh, natural fabrics and the skilled hands of local artisans in Colima. We're committed to small-batch, slow fashion that’s kind to the earth and fair to our makers. Invest in pieces you'll love for years to come. #MadeInMexico #SustainableLuxury #ConsciousCloset"
• •Headline: Join the #ChicasPalmabena Movement! Body: "It's about more than just what you wear; it's about how it makes you feel and the impact you make. Share your Palmabena looks and inspire a community dedicated to mindful style and positive change. P.S. Did you know we offer repairs to give your favorite pieces an even longer life? #DaleMásVidaATusPrendas #PalmabenaCommunity #FashionWithPurpose"
• •Headline: New In: Sunshine Woven into Every Stitch. Body: "Our latest collection has arrived! Think breezy silhouettes, vibrant natural hues, and the unmistakable touch of Palmabena craftsmanship. Perfect for sunny days and conscious hearts. Limited pieces available – shop slow, live bright. ✨ #PalmabenaStyle #NewCollection #EthicallyChic"