Brand Tone

Enthusiastic, Performance-Oriented, Community-Focused, Modern & Energetic

Brand Values

• •Quality & Performance
• •Innovation
• •Community
• •Passion for Pickleball
• •Player Development

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Prioritize Value and Authenticity
• •Consistency Across All Channels
• •Review and Refine

Social Perception

Positive & Growing, Reliable for Serious Players, Engaged and Approachable, As a Contributor to the Sport

Copy Examples

• •Unleash your potential on the court with the new Pakle Pro-Series Paddle! Engineered with [Key Technology] for unmatched power and precision, it's time to elevate your game. Join the Pakle family and feel the difference. #PaklePickleball #PerformanceDriven #PickleballGear
• •What's your favorite pickleball drill to sharpen your skills? Share your tips in the comments below! Let's learn and grow together as a community. #PakleCommunity #PickleballTips #LovePickleball
• •Struggling with your backhand dink? Our latest blog post breaks down the technique with easy-to-follow steps and pro insights. Level up your game with Pakle! Read more [Link]. #PickleballAcademy #PlayerDevelopment #Pakle
• •More than just paddles, Pakle Pickleball was born from a pure passion for the game. We're dedicated to innovating and providing the gear that helps you play your best and love every moment on the court. #OurPakleStory #PassionForPickleball
• •Weekend vibes and pickleball scenes! ☀️ Gear up with Pakle apparel and paddles for ultimate comfort and style. Shop our latest collection and make every game a statement. #PakleStyle #PickleballLife #WeekendWarrior