Brand Tone

nurturing, educational, and professional

Brand Values

• •Child-Centric Education
• •Nurturing Environment
• •Creativity and Exploration
• •Community and Partnership
• •Professionalism and Experience

Best Practices

• •Always Prioritize the Child: In every piece of copy, from a social media post to a policy update, the focus should be on the child's experience, development, and well-being. Frame benefits from the child's and parent's perspective.
• •Use Nurturing and Positive Language: Employ words like "nurture," "inspire," "blossom," "discover," "gentle," and "community." This reinforces the caring and supportive environment of the schools.
• •Educate, Don't Just Announce: When sharing news or updates, provide context and explain the educational benefit. Instead of just saying "We have a new music class," explain why music is integral to the Montessori method and what skills it develops.
• •Maintain a Professional, Reassuring Voice: Parents are entrusting you with their children. Copy should be free of jargon, clear, well-structured, and exude confidence and expertise. This builds trust and reinforces the brand's professionalism.
• •Create a Brand Voice Guide: Develop an internal document with examples of on-brand and off-brand copy. This ensures that anyone writing on behalf of Paint Pots —from social media managers to administrative staff —can maintain a consistent and authentic tone.

Social Perception

The brand is perceived as a premium, high-quality educational provider that genuinely cares for the well-being and development of each child, offering a highly nurturing and authentic Montessori experience.

Copy Examples

• •Witnessing a moment of pure discovery. In our classrooms, learning isn't just taught; it's experienced. Every block, every brushstroke, every question is a step on a journey to becoming a confident, curious, and creative thinker. #PaintPotsMontessori #ChildLedLearning #NurturingCuriosity #LondonNursery
• •Join a Community Where Your Child Blossoms. Discover a nurturing Montessori education that celebrates your child's unique potential and fosters a lifelong love of learning.
• •This month, our little explorers have been delving into the changing seasons, using natural treasures from our garden to create beautiful art. It's a perfect example of how we blend creativity with the Montessori way, turning the world into a classroom. Read more about their adventures on our blog.
• •More than a nursery, we're the start of a journey. For over 30 years, Paint Pots Montessori has provided a warm, creative, and inspiring environment where children develop the confidence and curiosity to thrive. Schedule your visit and feel the Paint Pots difference.
• •Meet Miss Nadia! With a passion for sensorial learning and a song for every occasion, she embodies the Paint Pots spirit of nurturing each child's individuality. Her favorite moments? 'Seeing a child's eyes light up when they solve a puzzle for the first time on their own.' Say hello to Miss Nadia in the comments!