Brand Tone

Informative, Trustworthy, Aspirational, Supportive/Empathetic, Naturalistic

Brand Values

• •Natural & Pure
• •Tradition & Ancient Wisdom
• •Efficacy & Quality
• •Holistic Well-being
• •Empowerment
• •Sustainability & Ethics
• •Customer-Centricity

Best Practices

• •Emphasize Purity and Natural Origins: Consistently use terms like "100% herbal," "natural," "pure," "ethically sourced," and "no harmful chemicals" to reinforce the brand's commitment to natural wellness.
• •Maintain a Supportive and Empowering Voice: Address customer concerns (like fatigue, stress) with empathy and position the products as solutions that empower them to achieve better health.
• •Back Claims with Tradition and Testimonials: Reference the Ayurvedic roots of the formulations and leverage positive customer reviews to build trust and credibility.
• •Use Aspirational Yet Achievable Language: Inspire customers by painting a picture of enhanced vitality and well-being, while ensuring the benefits described are realistic and grounded in the product's capabilities.
• •Highlight the science-backed approach while still honoring ancient traditions.

Social Perception

Effective, Natural and Safe, High Quality, Trustworthy

Copy Examples

• •Embrace a life of sustained energy and holistic wellness.
• •Trust nature to restore your strength and balance.
• •Feel the Padmved difference.
• •Made with Safed Musli and Gokshura, it supports muscle strength and endurance, helping you achieve your peak performance, naturally.
• •Thousands of satisfied customers trust Padmved for their daily dose of natural vitality and strength.