Brand Tone

Passionate, Enthusiastic, Accessible, Inclusive, Adventurous, Inspiring, Trustworthy, Quality-Focused, Friendly, and Personal

Brand Values

• •Passion for Paddleboarding
• •Accessibility
• •Quality and Durability
• •Connection with Nature
• •Adventure and Exploration
• •Customer-Centricity

Best Practices

• •Embrace the Founder's Passion: Continuously weave Tanguy's story and enthusiasm for paddleboarding and Annecy into the narrative. Use 'we' to include the customer in this passion.
• •Speak to All Explorers: Whether addressing beginners or seasoned paddlers, maintain an encouraging, inclusive, and supportive tone. Avoid jargon where possible or explain it clearly.
• •Highlight Adventure and Nature: Use vivid, evocative language that paints a picture of exploration, freedom, and the beauty of the natural environments where paddleboarding takes place.
• •Be Transparent and Trustworthy: Clearly communicate product features, benefits (especially quality and durability), shipping, and support. Reinforce the 'Made in Annecy' aspect for authenticity.
• •Maintain a Friendly, Personal Touch: Use a conversational style. Address the customer directly. Don't be afraid to show the human side of the brand, perhaps by sharing more stories from Tanguy or customer adventures (once available).

Social Perception

Positions itself as a specialist (N°1 du Paddle en France). Origin in Annecy lends credibility and an aspirational quality. Positive initial perception for website visitors due to professional design and clear information.

Copy Examples

• •Headline (Adventurous, Inspiring): Paddle Explorer: Your Next Adventure Awaits. Discover Annecy's Waters & Beyond. Body: Born from a passion for the glide and the grandeur of nature, Paddle Explorer brings you top-quality inflatable SUPs. Perfect for every skill level, our boards are your ticket to freedom on the water. Explore with us!
• •Product Description Snippet (Trustworthy, Quality-Focused): The 'Boréal' Adventure SUP: Engineered for stability and endurance. Crafted with ultra-resistant Dropstitch technology and a comfort-grip EVA pad, it’s ready for any journey you are. Complete pack included – just inflate and explore!
• •Social Media Post (Friendly, Inclusive): New to paddleboarding? No worries! 😊 Our Explorer series is designed for easy learning and maximum fun. Tanguy, our founder and a paddle enthusiast, ensures every board helps you connect with nature effortlessly. Got questions? We'd love to help you get started! #PaddleExplorer #SUPForAll #AnnecyAdventure
• •Email Subject Line (Passionate, Exclusive Offer): Feel the Call of the Water? Get 5% Off Your First Paddle Explorer Adventure! Body Snippet: At Paddle Explorer, we believe everyone deserves to experience the joy of gliding across the water. That's why we're offering you a special discount to start your journey with our durable, easy-to-transport inflatable paddles. Let's explore together!
• •Blog Post Intro (Inspiring, Connecting with Nature): More Than Just a Sport: How Paddleboarding Reconnects You to the Wild. Escape the everyday and find your calm. With Paddle Explorer, discover serene lakes, winding rivers, and the simple beauty of being on the water. Let us guide you to your next unforgettable moment.