Brand Tone

Empowering, Enthusiastic, Approachable, Community-Focused, Humorous, Stylish ("Posh")

Brand Values

• •Empowerment: A central theme is empowering players of all levels to unlock their potential and build confidence.
• •Community & Connection: They strive to cultivate a supportive and thriving community, fostering camaraderie and meaningful connections on and off the court.
• •Passion for Pickleball: A deep love for the sport is evident, aiming to spread #poshitivity and make pickleball more than just a game but a way of life.
• •Quality & Expertise: They commit to providing top-tier, meticulously reviewed gear and expert advice.
• •Growth & Inspiration: The brand encourages players to continuously improve, seeing every match as a chance to grow and inspire.
• •Positivity & Fun: Emphasized through their #poshitivity hashtag and the humorous approach in some of their content.

Best Practices

• •Balance Expertise with Approachability: Offer expert advice and highlight quality gear, but do so in a way that's easy to understand, friendly, and not intimidating.
• •Inject (Appropriate) Humor: Don't be afraid to use witty remarks or a lighthearted, even sassy, tone where it fits (like social media captions or blog post intros), similar to the style of the "Stay the Bleep Out of the Kitchen" book.
• •Encourage interaction, share user stories (with permission), and emphasize the social and fun aspects of pickleball.
• •Maintain a consistent brand voice across all platforms and content formats, from website copy to social media posts.
• •Use the #poshitivity hashtag to reinforce the brand's positive and community-focused values.

Social Perception

Paddle Posh is perceived as a comprehensive resource for pickleball players, a community builder, a quality provider, an engaging & modern brand, and supportive & positive force in the pickleball world.

Copy Examples

• •"IGNITING THE SPIRIT OF PICKLEBALL"
• •"Empower Play, Inspire Confidence"
• •"elevate your game to new heights, surrounded by a welcoming community that believes in growth, trust, and #poshitivity"
• •"Stay the Bleep Out of the Kitchen: A Quick & Easy Guide to Learn How to Not Suck at Pickleball"
• •"Stay stylish, play smart"