Brand Tone

Helpful and Informative, Accessible and Value-Oriented, Reliable and Trustworthy, Enthusiastic (on social media)

Brand Values

• •Experience and Knowledge
• •Variety and Choice
• •Customer Satisfaction
• •Animal Welfare (implied)

Best Practices

• •Know Your Audience: Understand that you're speaking to pet lovers who consider their animals part of the family. Use language that resonates with their care and affection for their pets.
• •Prioritize Pet Well-being: Frame product benefits around the health, happiness, and comfort of the pets.
• •Maintain a Helpful and Approachable Voice: Even when being professional, ensure the tone is friendly and welcoming, making customers feel comfortable seeking advice or making purchases.
• •Emphasize Value and Quality: Consistently highlight the balance of offering well-known, quality brands at competitive prices.
• •Be Authentic and Passionate: Let the genuine love for pets shine through in your wording. Share stories, tips, and engage with the pet owner community.

Social Perception

Positive, Convenience, Engagement, Trust

Copy Examples

• •Headline (Website Banner): 25 Years of Happy Pets & Happy Owners. Shop All Your Favourite Brands in One Place!
• •Social Media Post (Instagram - with a picture of a happy dog with a new toy): New toy zoomies incoming! Spoil your furry best friend with our latest range of durable and fun toys. Tap to shop and let the playtime begin! #PackagePets #HappyPets #DogToysUK
• •Product Description Snippet (for a premium cat food): Nourish your feline friend with the best. Our [Brand Name] cat food is packed with essential nutrients for a healthy coat and happy purrs. Because they deserve nothing less. #HealthyCat #PremiumPetFood
• •Email Subject Line (for a promotional email): Pawsome Deals Inside! Save Big on Your Pet's Essentials This Week at Package Pets.
• •About Us Snippet: For over two decades, Package Pets has been dedicated to providing UK pet owners with a trusted source for all their pet supply needs. We believe every pet deserves the best, which is why we offer a wide selection of quality products at prices you'll love. Your pet's happiness is our passion.