Brand Tone

Empowering, authentic, quality-focused

Brand Values

• •Quality
• •Fit
• •Style
• •Value
• •Community
• •Authenticity
• •Empowerment

Best Practices

• •Adapt to the Platform, but Keep Core Values Consistent: While the style might be more informal on TikTok versus a website product description, the underlying message of empowerment, quality, and community should remain evident.
• •Ensure visual branding is also consistent.
• •Focus on quality, fit, style, and value for money in marketing messages.
• •Foster a strong community and authentic connection with customers.
• •Address potential name confusion by clearly differentiating the brand in messaging.

Social Perception

High-quality activewear brand that empowers individuals to achieve their fitness goals with confidence and comfort, fostering a supportive community.

Copy Examples

• •Own Your Fitness: Gear up for your best workout yet!
• •Designed for your active life: Performance apparel that moves with you.
• •Feel confident and strong in our premium activewear.
• •Join our community of fitness enthusiasts!
• •Experience the difference: Quality, comfort, and style in every piece.