Brand Tone

Motivational & Aspirational, Energetic & Dynamic, Community-Oriented & Inclusive, Confident & Bold, Modern & Stylish

Brand Values

• •Vision & Transformation
• •Discipline & Action
• •Revolution & Innovation
• •Quality & Style
• •Community & Empowerment
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., motivational, energetic, confident), including approved vocabulary, a "do and don't" list for language, and examples of on-brand messaging.
• •Use "Vision" and "Revolution" Rhetoric Consistently: Continue to weave in empowering language about creating paths, transforming oneself, and being part of a fitness movement, as seen in their current messaging.
• •Emphasize Community & Shared Goals: Regularly use collective pronouns ("we," "us") and terms like "Team Owluxe" or the #GoOwlin hashtag to foster a sense of belonging and shared purpose.
• •Maintain an Energetic and Action-Oriented Vocabulary: Use strong verbs and active voice. Keep sentences relatively concise and impactful, especially for social media, to reflect the dynamic nature of fitness.
• •Show, Don't Just Tell, the "Luxe" Aspect: While the tone isn't overtly "luxury," the "luxe" in Owluxecr can be conveyed through emphasizing the quality of materials, design details, comfort, and the stylish aesthetic in product descriptions and visuals, justifying a premium feel.

Social Perception

Positive & Engaging, Trendy & Desirable, Motivational Force, Associated with Quality

Copy Examples

• •Headline: Don't Just Dream It. Become It. #GoOwlin Body: Your vision is powerful. Our gear is the fuel. Join the Owluxecr movement and transform your limits. Shop the new collection now! Call to Action: Unleash Your Potential.
• •Headline: Redefine Your Strength. Rewrite Your Story. Body: Owluxecr isn't just apparel, it's a statement. Crafted for performance, designed for your journey. What's your next chapter? Call to Action: Discover Owluxecr.
• •Headline: The Revolution is Here. Are You In? Body: We're not following trends, we're setting them. Owluxecr is changing the fitness game in Costa Rica, one workout at a time. Feel the difference. Call to Action: Join the Revolution.
• •Headline: More Than Apparel. It's Your Armor. Body: Every stitch, every design, engineered to empower your toughest workouts and celebrate your victories. Elevate your essence with Owluxecr. Call to Action: Gear Up. Elevate.
• •Headline: United by Vision. Driven by Discipline. #TeamOwluxe Body: This is where your journey meets our community. Push harder, go further, together. Experience the Owluxecr lifestyle. Call to Action: Find Your Tribe.