Brand Tone

Passionate, Authentic, Casual, Aspirational, Modern

Brand Values

• •Passion for Basketball Culture
• •Style & Versatility
• •Quality & Comfort
• •Authenticity
• •Sustainability

Best Practices

• •Use basketball-related terminology to connect with the target audience.
• •Highlight the comfort and quality of the materials used.
• •Incorporate motivational messages related to basketball or personal achievement.
• •Emphasize the versatility of the apparel for both on and off the court.
• •Showcase the brand's commitment to sustainability by mentioning on-demand production.

Social Perception

A brand that embodies the spirit of basketball culture, offering stylish and comfortable apparel that resonates with both athletes and fans who appreciate quality and authenticity.

Copy Examples

• •"Born from the love of the game, Overtime Threads brings you authentic basketball style for everyday wear."
• •"Step up your game with our premium hoodies and tees, designed for comfort and crafted for the streets."
• •"Make it count, on and off the court. Overtime Threads - where passion meets style."
• •"From iconic moves to everyday grooves, express your love for basketball with our unique designs."
• •"Sustainable threads, timeless style. Join the Overtime movement and rep the culture."