Brand Tone

Friendly and Approachable, Comfort-Focused and Playful, Youthful and Vibrant, Aspirational yet Accessible

Brand Values

• •Comfort
• •Quality
• •Joy and Vibrancy
• •Authenticity/Personal Touch
• •Local Pride
• •Accessibility/Affordability
• •Appreciation for Local Production

Best Practices

• •Document Ouzie's specific tone (friendly, playful, comfort-focused, youthful) and core values (comfort, quality, joy, authenticity, local pride, affordability).
• •Emphasize 'Comfort' and 'Joy': These are central to the brand.
• •Maintain an Approachable and Personal Feel: Incorporate the brand's origin story where relevant.
• •Highlight Quality and Local Production Subtly: While focusing on fun and comfort, weave in mentions of 'high-quality fabrics' and 'Proudly made in Egypt' to reinforce these value propositions without sounding overly formal or technical.
• •Create a 'Brand Voice' Guide

Social Perception

Vibrant, colorful, and unique designs focusing on aesthetics and comfort. Appreciated for local production and affordable prices.

Copy Examples

• •Wrap Yourself in Comfort and Style with Ouzie Unique Touch
• •We’re still pouring that same passion into every cozy hoodie, vibrant towel, and playful onesie we make – right here in Egypt!
• •That’s how Ouzie started!
• •Shop Now
• •Ouzie was born from a simple idea: to bring comfort, joy, and energy to everyday life.