Brand Tone

enthusiastic, knowledgeable, friendly, and adventurous

Brand Values

• •Trustworthiness
• •Expertise
• •Inclusivity
• •Enthusiasm
• •Commitment to sustainability and community engagement

Best Practices

• •Consistently use positive and energetic language that reflects a genuine passion for outdoor activities and the products offered.
• •Back up claims with specific knowledge, offer helpful tips, and highlight the experience of the staff without being condescending. Position the brand as a trusted advisor.
• •Use conversational language, address the audience directly, and foster a sense of community. Make customers feel welcome and supported, regardless of their experience level.
• •Use evocative descriptions and imagery that motivate people to get outside and explore. Connect products to the experiences they enable.
• •Subtly weave in messages about trustworthiness, inclusivity, and sustainability to build a deeper connection with customers who share these values.

Social Perception

Customers and the public generally perceive Outside Sports as a reliable and expert retailer for outdoor gear. They are seen as passionate about the outdoors and dedicated to customer experience. The brand is appreciated for its wide product range, quality equipment, and helpful staff. Their involvement in local community and environmental initiatives likely contributes positively to their social perception.

Copy Examples

• •Fresh powder days are calling! Gear up with the latest skis and boards at Outside Sports and carve your own adventure in NZ's epic mountains. Our experts will get you fitted and stoked for the season. #WhereAdventuresBegin
• •Conquer any trail with confidence. From rugged mountain tracks to scenic gravel paths, Outside Sports has the perfect bike and expert advice to fuel your ride. Visit us in-store or online for world-class gear. #RideNZ
• •Life truly is better with outdoor adventures. Whether you're a seasoned tramper or new to the trails, Outside Sports is here to inspire and equip you for your next journey into New Zealand's stunning wilderness. All abilities welcome! #ExploreMore
• •We believe in protecting the playground we love. That's why Outside Sports is a proud 1% for the Planet member, supporting brands that share our passion for sustainability. Gear up responsibly and join us in preserving our beautiful Aotearoa. #ProtectOurOutdoors
• •Got an outdoor dream? Let's make it happen! The friendly team at Outside Sports is packed with local knowledge and a passion for adventure. Pop in for a chat – we love helping you prepare to explore the Southern Lakes and beyond! #OutsideSportsNZ