Brand Tone

Passionate & Enthusiastic, Personal & Friendly, Creative & Fun-loving, Community-Oriented, Helpful & Approachable

Brand Values

• •Enhancing Gaming Experience
• •Quality and Curation
• •Passion for Gaming
• •Support for Small Business
• •Creativity and Imagination

Best Practices

• •Keep it Personal and Approachable: Remind customers that there's a real person (Jennifer) behind the brand.
• •Use positive and energetic language when describing products and their benefits for the gaming experience.
• •Highlight the community aspect of tabletop gaming and how the products enhance shared experiences.
• •Showcase the quality and unique aspects of carefully curated products.
• •Emphasize creativity and imagination when describing the gaming accessories.

Social Perception

Appreciation for quality accessories that enhance gameplay and organization. A desire to foster a sense of trust and connection through the direct involvement of the owner.

Copy Examples

• •"Elevate your game night with our carefully curated selection of tabletop accessories!"
• •"I'm Jennifer, and I'm passionate about bringing creativity and fun to your gaming sessions!"
• •"Let's make game night unforgettable! Check out our dice, miniatures, and more."
• •"Thanks for supporting my small business! Each item is chosen with love for the game."
• •"Need something special for your next adventure? Reach out - I'm here to help!"