Brand Tone

Helpful and Informative, Confident and Professional, Value-Oriented, Customer-Focused

Brand Values

• •Quality and Durability
• •Value and Affordability
• •Customer Empowerment (DIY Focus)
• •Innovation and Design
• •Australian Owned and Operated

Best Practices

• •Maintain a Helpful Stance: Always aim to provide clear, useful information that empowers the customer, whether in product descriptions, FAQs, or social media responses.
• •Emphasize Quality and Value Equally: Consistently message that Outmos provides durable, high-quality products at fair, direct-to-consumer prices. Avoid language that sounds 'cheap,' instead focusing on 'smart value.'
• •Showcase Australian Expertise: Subtly weave in the benefits of being an Australian company that understands local conditions and standards. This builds trust and relevance.
• •Use Customer-Centric Language: Frame benefits around the customer's needs and aspirations (e.g., 'create your dream oasis,' 'enjoy year-round comfort'). Use testimonials and user-generated content where possible.
• •Be Confident but Approachable: Project confidence in product quality and design innovation, but maintain an approachable tone that welcomes DIYers of all skill levels. Avoid overly technical jargon without explanation.

Social Perception

Positive Customer Experiences, Good Value for Money, Responsive Customer Service, Trustworthy, Heavy but Manageable Assembly

Copy Examples

• •Transform your backyard into a stunning oasis with Outmos DIY pergola kits. Quality Australian design, direct-to-you prices.
• •Built tough for Aussie weather. Our engineered louvred pergolas offer style, durability, and year-round comfort. Enjoy a 10-year warranty for peace of mind.
• •Why pay more? Outmos cuts out the middleman, bringing you premium pergolas without the premium price tag. Easy to assemble, designed to last.
• •From design to your doorstep. Experience the Outmos difference with innovative features, superior materials, and dedicated local support. Your dream outdoor space is closer than you think.
• •Ready for a weekend project? Our easy-to-follow guides and quality pergola kits make building your perfect outdoor retreat simple and satisfying. See what our happy customers are creating!