Brand Tone

Aspirational yet Accessible, Trustworthy and Customer-Oriented, Promotional and Direct, Enthusiastic and Fashion-Forward

Brand Values

• •Accessibility to Luxury
• •Customer Satisfaction
• •Authenticity and Quality
• •Value for Money
• •Building Relationships

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart with columns: "Our Voice Is..." (e.g., Accessible Luxury, Trustworthy, Enthusiastic, Stylishly Confident) and "Our Voice Is Not..." (e.g., Cheap, Exclusive/Snobby, Boring, Overly Technical). Share this with everyone creating content.
• •Focus on "Accessible Aspiration": Continuously balance the allure of designer brands with the attractive proposition of outlet pricing. Use words that evoke desire and exclusivity but always bring it back to the smart value proposition.
• •Prioritize Authenticity and Trust: In all communications, subtly weave in reminders of product authenticity and the brand's commitment to quality and customer satisfaction. Phrases like "Shop with confidence," "Guaranteed Authentic," or "Your trusted source for designer deals" can be powerful.
• •Storytelling with a Personal Touch: Leverage the "family-owned" aspect and the "Live Shopping with Olga" feature to create a more personal connection. Share the passion behind the brand, not just the products. Customer testimonials can also be woven into storytelling.
• •Consistent Visual and Verbal Language Across Platforms: While the format may change (e.g., video on TikTok vs. static image on Instagram), the core message, tone, and keywords (luxury, authentic, designer, sale, style, discover) should remain consistent, reinforcing the brand identity at every touchpoint. Regularly audit all channels to ensure alignment.

Social Perception

Positive for Value and Authenticity, Good Customer Service, Trustworthy, Emerging Online Presence, Seen as a Deal Destination

Copy Examples

• •Headline: Dream Designers. Real Prices. Your Style, Unlocked. Body: Finally, the luxury you've coveted is within reach. At OutletDesigners.com, we bring you 100% authentic pieces from the world's top designers at prices that will make you smile. Elevate your everyday.
• •Social Media Post (Image: Flat lay of a designer handbag with accessories): That feeling when you snag THE bag you've been dreaming of... for way less! 😉 Our latest drop of [Brand Name] beauties is here – authentic, fabulous, and waiting to make a statement. Tap to shop and treat yourself! #DesignerDeals #AuthenticLuxury #StyleSteal
• •Email Subject: Olga's Picks Are In! ✨ Exclusive Access to This Week's Live Shopping Event! Body: Get ready for a personalized style journey! Join our fashion expert, Olga, live this Thursday at 7 PM EST for a first look at stunning new arrivals and deals you won't find anywhere else. Your next favorite piece is just a click away in our fashion-forward community! [Link to Live Shopping]
• •Website Banner: Real Designers. Real Value. Real Confidence. Shop our curated collection of 100% authentic luxury fashion and accessories. As a family business, your trust means everything to us.
• •Product Description Snippet (for a dress): Turn heads in this authentic [Designer Name] silk midi dress, a timeless piece that blends sophistication with effortless chic. Sourced directly for you, experience true designer quality at a price that feels just as good as it looks. Limited stock – make it yours!