Brand Tone

Empowering & Confidence-Boosting, Educational & Informative, Friendly & Approachable, Expert & Authoritative (but not intimidating), Supportive & Community-Oriented, Transformative & Personal.

Brand Values

• •Authenticity
• •Confidence
• •Knowledge & Expertise
• •Support & Community
• •Transformation & Growth
• •Accessibility
• •Generosity

Best Practices

• •Speak Directly to Her Aspirations and Pain Points: Use language that acknowledges her struggles (e.g., feeling "washed out," "overwhelmed by shopping") and her desires (e.g., "renewed confidence," "effortless style," "feel like her true self").
• •Maintain an Empowering and Supportive Voice: Always frame advice and services in a way that builds her up. Use words like "discover," "unlock," "empower," "shine," "glow," "confident."
• •Educate with Clarity and Simplicity: While the system is science-backed, explain concepts in an easy-to-understand, friendly manner. Avoid overly technical jargon unless clearly defined.
• •Show, Don't Just Tell (Visually and through Stories): Use before & afters, client testimonials, and Jen's personal journey to illustrate the transformative power of color. Visual platforms like Instagram and Pinterest are key.
• •Foster Community and Connection: Encourage interaction, ask questions, and create a sense of belonging. Highlight the supportive aspect of the brand, making clients feel they are part of a journey with others.

Social Perception

Positive & Appreciative, Helpful & Life-Changing, Credible & Trustworthy, Investment Worth Making, Supportive Community.

Copy Examples

• •Headline: Stop Guessing, Start Glowing! Discover Your Perfect Colors Today. Body: Tired of a closet full of clothes that don't make you feel amazing? Our expert online color analysis helps you unlock the shades that enhance your natural beauty and boost your confidence. It's time to shine! ✨
• •Social Media Post: Feeling 'blah' in your outfits? It might be your colors! 🌈 At Your Color Style, we guide you to the hues that make you look vibrant and feel incredible. Ready for a style transformation? Click the link in bio to learn more! #YourColorStyle #ColorAnalysis #ConfidentStyle #PersonalStyleJourney
• •Email Subject: The Secret to Effortless Style is in Your Colors, [Name]! Body: Imagine waking up every day knowing exactly what to wear to look and feel your best. That's the power of understanding your unique color palette. Let Jen Thoden help you discover the colors that were made for you. Get started with our free quiz!
• •Product Description (for a Color Fan): Your pocket-sized style secret! 🛍️ Take the guesswork out of shopping with your personalized Your Color Style fan. Never wonder if a color suits you again – just confident choices, every time.
• •Website CTA: Ready to See Yourself in a New Light? ✨ Join thousands of women who've transformed their confidence with Your Color Style. Get Your Personalized Color Analysis.