Brand Tone

aspirational, reassuring, and eco-conscious

Brand Values

• •Durability & Quality
• •Sustainability & Eco-Consciousness
• •Style & Design
• •Customer Well-being & Ease
• •Innovation

Best Practices

• •Emphasize Durability and Longevity: Consistently highlight the weatherproof, robust nature of HDPE material and its ability to last a lifetime, reassuring customers of a sound investment.
• •Showcase Eco-Credentials: Regularly integrate messaging about sustainability, the use of recycled materials like ocean-bound plastics, and the non-toxic nature of the products to appeal to environmentally conscious consumers.
• •Inspire an Elevated Lifestyle: Use aspirational language that paints a picture of a beautiful, serene, and stylish outdoor 'sanctuary' or 'retreat' that customers can create.
• •Highlight Low Maintenance and Ease of Use: Stress the 'hassle-free' and 'effortless maintenance' aspects to appeal to customers seeking convenience and more time to enjoy their outdoor spaces.
• •Maintain a Reassuring and Trustworthy Voice: Back up claims with facts about the material (e.g., 'over 90% high-density polyethylene') and clearly state commitments like 'We Care About You!' to build confidence.

Social Perception

provider of durable and stylish outdoor solutions.

Copy Examples

• •Headline: Escape to Forever: Your Weatherproof Outdoor Oasis Awaits. Body: Tired of outdoor furniture that fades, cracks, or demands constant care? At Outdoor Oasis By Design, we craft stunning, eco-friendly HDPE furniture that endures season after season, beautifully. Invest in lasting style and reclaim your outdoor moments.
• •Headline: Sustainable Style. Effortless Living. Body: Create your dream patio with furniture that loves the planet as much as you do. Our premium HDPE pieces are made from recycled materials, designed for zero-hassle maintenance, and built to last a lifetime. Design your oasis, responsibly.
• •Headline: Rain, Shine, or Snow – Your Perfect Outdoor Retreat is Always Ready. Body: Don’t let weather worries dictate your outdoor enjoyment. Our all-weather HDPE furniture is engineered to resist everything nature throws its way, so your beautiful oasis stays vibrant and inviting, year after year. Relax, we’ve got you covered.
• •Headline: The Art of Outdoor Living, Redefined. Body: Discover furniture that blends innovative design with unparalleled durability. Outdoor Oasis By Design offers elegant, low-maintenance solutions to transform your outdoor space into a sanctuary of style and serenity. Elevate your everyday.
• •Headline: Quality You Can Feel, Craftsmanship You Can Trust. Made in the USA. Body: Experience the difference of thoughtfully designed, American-made outdoor furniture. Our HDPE collections offer superior resilience against the elements, ensuring your outdoor oasis remains a source of pride and comfort for years to come.