Brand Tone

Playful & Humorous, Youthful & Trendy, Enthusiastic & Energetic, Approachable & Friendly, Visually Driven

Brand Values

• •Fun & Enjoyment
• •Creativity & Novelty
• •Customer Engagement & Community
• •Quality (in terms of taste and aesthetics)
• •Celebration & Shared Experiences

Best Practices

• •Know Your Slang (But Use it Wisely): Stay updated on current youth slang and internet trends, but ensure it feels authentic to the brand and isn't forced. If a trend doesn't fit, don't use it.
• •Emoji Power: Embrace emojis to convey emotion and add visual flair, reinforcing the playful and energetic tone. Develop a core set of emojis that align with the brand.
• •Engage, Don't Just Broadcast: Respond to comments and DMs in the brand's voice. Ask questions, run polls, and encourage user-generated content to foster a community feel.
• •Visuals and Voice Must Match: Ensure the playful, vibrant tone of the copy is consistently reflected in the colorful, high-energy visuals used across all platforms.
• •Create a Simple Tone of Voice Guide: Even a one-page guide with "We Are..." (e.g., Playful, Energetic, Trendy) and "We Are Not..." (e.g., Formal, Serious, Boring) with examples can help anyone creating content to stay consistent. Regularly review and update it.

Social Perception

Trendy & "Cool", Fun & Uplifting, Innovative, Youth-Oriented, Good for Social Sharing

Copy Examples

• •Instagram Post (New Drink Launch): WARNING: May cause extreme happiness and an uncontrollable urge to post on IG. 😉 Our NEW [Drink Name] just dropped and it's basically sunshine in a cup! ☀️ Who’s ready to get their thirst trapped? #ThirstTrapSG #NewDrink #TasteTheFun #SingaporeDrinks
• •TikTok Video Caption (Behind the Scenes): Spilling the tea (literally!) on how we make the magic happen. ✨ What crazy combo should we whip up next? Drop your ideas! 👇 #TheThirstTrapSG #DrinkTok #SingaporeFoodie #SecretRecipe #JustKidding...OrAreWe
• •Website Banner (Event Catering): Level up your next party! 🚀 The Thirst Trap SG brings the sips and good vibes. Let's make your event legendary. Enquire about our catering packages today! #PartyStarters #EventCateringSG #ThirstTrapEvents
• •Promotional Email Subject Line: Your Weekend Just Got a Whole Lot Tastier! 😉 Exclusive Treat Inside... Email Body Snippet: Hey Thirst Trapper! Ready to banish boring drinks? We’re stirring up some serious flavor this weekend, and because you’re awesome, here’s a little something to get the party started...
• •Instagram Story Poll: Which Thirst Trap vibe are you today? 🔥 Fiery & Bold ([Drink Name 1]) 🌈 Sweet & Dreamy ([Drink Name 2]) Vote now & quench that curiosity! #DailyDoseOfAwesome #Drinkstagram