Brand Tone

heartfelt, personal, and appreciative. creative and artisanal. warm, stylish, and slightly rustic

Brand Values

• •Personalization & Customization
• •Creativity & Craftsmanship
• •Customer Appreciation & Support
• •Memorialization & Sentimentality
• •Made in the USA

Best Practices

• •Emphasize the 'Handcrafted' and 'Personal' Touch: Use words like 'crafted,' 'designed with care,' 'your unique story,' 'personalized for you' in product descriptions and marketing materials.
• •Maintain a Warm and Appreciative Voice: Express gratitude to customers regularly. Language like 'We appreciate your interest in my little shop' or 'Each time you order, you are getting a little piece of me' sets a welcoming tone.
• •Showcase Real Customer Stories (with permission): Highlighting how a personalized gift brought joy or comfort can powerfully reinforce the sentimental value of the brand.
• •Use Visuals that Align with 'Modern Farmhouse with Boho Vibes': Ensure product photography and social media imagery reflect this warm, stylish, and slightly rustic aesthetic mentioned on Pinterest.
• •Be Prompt and Empathetic in Customer Service: Continue the 'speedy replies' and helpful attitude noted on Etsy to reinforce the value of customer care and support. Acknowledge the sentimental nature of many purchases, especially memorial items, with sensitivity.

Social Perception

Positive for product quality and service. Gift-worthy and sentimental. Creative and Stylish. Reliable.

Copy Examples

• •Wrap your loved ones in a hug, even when you're apart. Our custom family pillows are more than just decor; they're a piece of your heart, beautifully crafted in our California studio to bring warmth and cherished memories to your home.
• •Keep their memory alive in the quiet beauty of your garden. Our personalized pet memorial stones are crafted with love and care, a lasting tribute to the paw prints they left on your heart. Each one a unique reminder of a love that never fades.
• •Let the light shine through with a delicate reminder of what makes them bloom. Our birth flower suncatchers, personalized with their special month, are a unique way to celebrate their spirit and brighten any space with a touch of handcrafted charm.
• •From our California home to yours, we pour our passion into every personalized gift. At Our Cali Home, it's about more than just items; it's about sharing creativity, celebrating connections, and crafting keepsakes that tell your unique story.
• •This season, give a gift that speaks from the heart. Discover uniquely personalized treasures at Our Cali Home, thoughtfully designed and made in the USA to make your special moments unforgettable. Share a little piece of handcrafted joy.