Brand Tone

Professional, Modern, Empowering, Appreciative, Comfort-Focused, Community-Oriented, Aspirational & Stylish

Brand Values

• •Quality & Innovation
• •Comfort & Functionality
• •Style & Professionalism
• •Customer Centricity & Community
• •Respect & Appreciation for Healthcare Professionals

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Modern, Empowering, Appreciative, Comfort-Focused, Community-Oriented), key messaging points, preferred terminology (e.g., "healthcare heroes" vs. "medical staff"), and a "do's and don'ts" list for communication.
• •Know Your Audience Deeply: Continue to understand the specific needs, challenges, and aspirations of healthcare professionals. Tailor copy to resonate with their daily experiences and values.
• •Prioritize Clarity and Professionalism, Infused with Warmth: While maintaining a professional standard suitable for medical attire, infuse warmth, appreciation, and relatability. Avoid overly technical jargon unless explaining specific fabric benefits.
• •Show, Don't Just Tell, the Value: Instead of just saying "comfortable," describe *why* it's comfortable (e.g., "four-way stretch fabric that allows for unrestricted movement during busy rounds"). Highlight the intersection of style and function.
• •Maintain Consistency Across All Channels: Ensure that the tone and messaging are cohesive across the website, social media platforms, email marketing, and any customer service interactions. Regularly review content to check for alignment.

Social Perception

Positive, Trusted, Aspirational, Community-Focused

Copy Examples

• •Oula Scrubs: Where Advanced Comfort Meets Modern Style. Elevate Your Shift.
• •Power through your day with the confidence that comes from unmatched comfort and style. Our latest collection is designed for the heroes who wear scrubs. ✨ #OulaScrubs #HealthcareHeroes #ScrubsThatWork
• •Experience the Oula difference: Premium, stretch-fit fabric that moves with you, coupled with anti-fluid technology to keep you fresh and focused. Designed for you, by professionals who understand your needs.
• •Your Exclusive First Look: New Oula Scrubs Designed for Peak Performance & Style!
• •We're constantly inspired by the dedication of our Oula community! Tag a colleague who deserves a shout-out (and maybe a new set of stylish scrubs 😉). #OulaFamily #MedicalProfessionals #ComfortInAction