Brand Tone

Sophisticated & Design-Led, Practical & Problem-Solving, Conscious & Responsible, Approachable & Passionate, Transparent

Brand Values

• •Sustainability
• •Innovation & Design Excellence
• •Quality & Durability
• •Functionality & Space-Saving
• •Beauty & Craftsmanship
• •Customer-Centricity & Transparency
• •Social Connection

Best Practices

• •Emphasize "Clever" and "Smart" Solutions: Continuously highlight the innovative and problem-solving nature of the furniture, especially in relation to small-space living. Use words like "ingenious," "multi-functional," "adaptable," and "transformative."
• •Maintain a Sophisticated yet Approachable Voice: Combine design-forward language with clear, benefit-driven explanations. Avoid overly technical jargon but convey the quality and thought behind each piece. Think "elevated everyday."
• •Weave in Sustainability Naturally: Don't just list sustainable features; connect them to the customer's desire for a conscious lifestyle and a healthier home. Frame it as a responsible choice that doesn't sacrifice beauty or quality.
• •Tell the Story Behind the Design: Share the inspiration, the problem being solved, or the craftsmanship involved. This adds depth and connects with customers on an emotional level, reinforcing the "design studio" aspect. Reference the founder's vision where appropriate.
• •Focus on the "Live Large" Lifestyle: Even though the products are for small spaces, the overall message should be empowering and aspirational. Show how Otelier enables a fuller, more stylish, and more connected life, regardless of home size. Use positive, uplifting language.

Social Perception

Positive & High-Quality, Innovative & Smart, Trustworthy & Sustainable, Ideal for Small Spaces

Copy Examples

• •Headline: Live Large, Even When Space is Small. Body: Don't let square footage limit your lifestyle. Otelier’s award-winning, multi-functional furniture is designed to adapt to your needs, transforming your small home into a beautiful, versatile haven. Discover smart design, sustainably made. Call to Action: Explore the Collection
• •Headline: More Than Just Furniture. It’s a Smarter Way to Live. Body: At Otelier, we believe in furniture that works as hard as you do. Our innovative pieces are crafted for modern living, offering clever space-saving solutions without compromising on style or sustainability. Reimagine your home. Call to Action: Shop Smart Designs
• •Headline: Sustainable Style for Conscious City Living. Body: Your home should be a reflection of your values. Otelier furniture is mindfully made with FSC-certified woods and eco-friendly finishes, so you can create a beautiful space that’s kinder to the planet. Call to Action: Learn About Our Sustainability
• •Headline: The Secret to Effortless Hosting in a Small Apartment? Otelier. Body: Our Quartet table magically transforms into four elegant stools, making impromptu gatherings a breeze. Ingenious design meets impeccable craftsmanship, ensuring you're always ready to connect. Call to Action: Discover the Quartet
• •Headline: Invest in Design That Lasts. And Inspires. Body: Tired of fast furniture? Otelier offers heirloom-quality pieces designed in San Francisco. We focus on timeless appeal, durable materials, and thoughtful details that elevate your everyday. Call to Action: Meet Our Founder