Brand Tone

Passionate & Enthusiastic, Community-Focused & Friendly, Trustworthy & Authentic, Approachable & Helpful

Brand Values

• •Authenticity
• •Community
• •Trustworthiness
• •Passion
• •Accessibility/Affordability

Best Practices

• •Speak the Language of Your Audience: Use common anime/otaku terminology (e.g., "waifu," "senpai," "grail," specific series/character names) where appropriate and naturally. This shows you're part of the community.
• •Emphasize Authenticity Consistently: Reinforce the "genuine," "authentic," "direct from Japan" messaging across all platforms and product descriptions. This builds trust.
• •Foster a Sense of Community: Use inclusive language ("fellow fans," "Stash fam"). Ask questions, encourage interaction, and share user-generated content if applicable.
• •Maintain Enthusiasm and Passion: Let your genuine love for anime and collectibles shine through in your wording. Use exclamation points judiciously, positive adjectives, and share excitement for new releases or community events.
• •Be Visually Congruent: Ensure that the visuals (product photography, graphics) accompanying your copy align with the clean, collector-focused, and enthusiastic tone you're aiming for. High-quality imagery is crucial for this market.

Social Perception

A reliable source for authentic anime merchandise in New Zealand, Engaged with the anime community, New Zealand-focused, For collectors, by collectors

Copy Examples

• •Facebook/Instagram Post (New Arrival): Your quest for the ultimate [Character Name] figure ends here! 🔥 Fresh from Japan, this stunning [Figure Type, e.g., Scale Figure] just landed at Otaku Stash. We know you've been waiting! 😉 Secure yours now and give your collection the hero it deserves. Authentic, as always. Link in bio! #OtakuStashNZ #[AnimeSeries] #[CharacterName] #AnimeFiguresNZ #AuthenticCollectibles
• •TikTok Video Teaser (Unboxing): (Upbeat anime-style music, quick cuts of a new product being unboxed) 🤯 THIS just arrived! Can you guess who's joining the Stash? Full unboxing dropping soon – you DON'T want to miss this legend. Hit follow so you don't! ✅ #OtakuStash #AnimeUnboxing #NZCollectors #FigureReveal #GuessTheCharacter
• •Website Banner (Promoting Pre-Orders): Don't Miss Out, Senpai! 🔥 Pre-order the hottest upcoming releases directly from Japan! Secure your grails with Otaku Stash – your trusted source for 100% authentic anime collectibles in NZ. Lock yours in today! [Link to Pre-Orders]
• •Email Newsletter Snippet (Community Focus): Hey, Stash fam! 👋 What's everyone been watching this season? We're hyped for [New Anime Series]! Speaking of hype, we've got some amazing new arrivals and restocks we know you'll love. Plus, check out our latest blog post on [Blog Topic, e.g., 'Top Figure Poses for Display']. Happy collecting! - The Otaku Stash Team
• •Instagram Story (Interactive Q&A): (Image of a popular figure) Collector Q&A! 🤔 What's the 'holy grail' figure you're currently hunting for? Let us know in the poll below! We love hearing about your dream additions! #OtakuStashCommunity #AnimeCollector #GrailHunting #NZOtaku