Brand Tone

Supportive & Empowering, Authoritative & Trustworthy, Student-Centric & Accessible, Innovative & Modern, Encouraging & Positive

Brand Values

• •Student Empowerment
• •Quality & Accuracy
• •Innovation
• •Accessibility
• •Making Learning Simple
• •Integrity & Trust
• •Community & Collaboration

Best Practices

• •Always Prioritize the Student's Needs: Frame your copy around how Oswaal Books helps students overcome challenges, simplify complex topics, and achieve their academic goals. Use empathetic and understanding language.
• •Emphasize "Learning Made Simple": This core message should subtly (or overtly, where appropriate) underpin all communication. Highlight ease of understanding, clarity, and effective learning tools.
• •Show, Don't Just Tell, Authority: Instead of merely stating you are the best, use specifics like "updated with the latest CBSE guidelines," "crafted by subject matter experts," or "trusted by X million students" to build credibility.
• •Maintain a Positive and Encouraging Voice: Exams can be stressful. Your copy should inspire confidence and motivate students, reassuring them that they have the support and resources to succeed.
• •Be Consistent Across All Platforms: Whether it's a social media post, website content, or a video script, ensure the tone remains consistent – supportive, authoritative, and student-focused. This builds a strong, recognizable brand identity. A style guide detailing tone, voice, and approved terminology can be very helpful.

Social Perception

Helpful Resource for Exams, Trusted by Students and Teachers, Reliable for Updated Content, Innovative Approach, Mixed Reviews on Accuracy/Depth, Relatable through Branding

Copy Examples

• •Headline: Ace Your Exams with Confidence. Body: Stop stressing, start succeeding! Oswaal Books offers meticulously crafted study guides, packed with the latest syllabus updates and expert tips. Simplify your learning and unlock your true potential. #LearningMadeSimple #ExamSuccess
• •Headline: Your Trusted Partner in Academic Excellence. Body: For over 35 years, Oswaal Books has empowered millions of students to achieve their dreams. Our comprehensive resources, developed by educational experts, provide the clarity and practice you need. Let's write your success story, together. #OswaalTrust #EducationForAll
• •Headline: Don't Just Study, Understand. Body: Move beyond rote learning. Oswaal Books' innovative tools like Mind Maps and Concept Videos make complex topics easy to grasp and remember. Build a strong foundation for a brighter future. #SmartLearning #OswaalBooks
• •Headline: Exam Ready? We've Got You Covered! Body: From board exams to competitive tests, Oswaal Books provides exam-oriented content designed for victory. With chapter-wise preparation and diverse question typologies, you'll be fully prepared to tackle any challenge. #ExamPrep #YourBestScore
• •Headline: Recommended by Teachers, Loved by Toppers. Body: Join the league of successful students who trust Oswaal Books. Our resources are designed to simplify learning, boost your confidence, and help you excel. Hear from those who've aced it! #StudentSuccess #ToppersChoice