Brand Tone

Caring and Empathetic, Professional yet Approachable, Reassuring and Trustworthy, Lifestyle-Oriented

Brand Values

• •Pet Comfort and Health
• •Quality and Durability
• •Style and Aesthetics
• •Customer Satisfaction
• •Innovation
• •Simplicity
• •Making a Positive Mark

Best Practices

• •Prioritize Pet Wellbeing: Always frame the product benefits in terms of how they improve a pet's life – comfort, pain relief, better sleep, and overall happiness.
• •Use Warm and Empathetic Language: Words like "beloved companion," "furry friend," "comfort," "soothe," and "care" resonate with pet owners.
• •Highlight Quality and Trust: Subtly weave in mentions of high-quality materials, Australian design/ownership, and customer satisfaction to build confidence.
• •Maintain a Visually Appealing and Clean Aesthetic: Ensure that copy is complemented by high-quality images and a clean layout, mirroring the style of the products themselves.
• •Be Authentic and Relatable: Share real customer stories and testimonials (with permission) to make the brand feel more genuine and community-focused. Address common pet owner concerns in blog posts and social media content.

Social Perception

Positive, Trusted, Good Value (for many), Responsive, Australian Owned

Copy Examples

• •Headline: Give Your Best Friend the Gift of Comfort. Discover the OrthoRug Difference. Body: Because they're more than just pets, they're family. Our orthopedic rugs are designed to soothe joints, support restful sleep, and blend beautifully into your home. See why Aussie pets (and their humans) are loving OrthoRug.
• •Social Media Post (with a picture of a happy dog on an OrthoRug): Wakey wakey, sleepy head! 🥰 A comfy OrthoRug means happy mornings and even happier joints. Spoil your furry mate with the ultimate in support and style. #OrthoRug #HappyDog #DogBed #AustralianPets #PetComfort
• •Product Description Snippet: Crafted with premium memory foam and a luxuriously soft faux fur cover, the Original OrthoRug isn't just a bed – it's a haven for your beloved companion. Designed in Australia to provide unparalleled orthopedic support and easy-to-clean convenience.
• •Email Subject Line: Is Your Pup Getting the Rest They Deserve? 💤 Email Body Snippet: Older dogs, active adventurers, and every pup in between deserves a supportive place to dream. Our orthopedic rugs offer therapeutic comfort that makes a real difference to their wellbeing. Learn more about how OrthoRug can help your furry friend live their most comfortable life.
• •Short Ad Copy: Soothe. Support. Style. OrthoRug: Australia's favourite orthopedic pet beds. Because a happy pet makes a happy home.