Brand Tone

elegant, sophisticated, passionate, and personal

Brand Values

• •Quality and Craftsmanship
• •Heritage and Tradition
• •Timeless Style and Lasting Beauty
• •Personalization and Unique Expression
• •Passion
• •Customer Experience and Trust
• •Ethical Sourcing

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the narrative of Italian tradition, meticulous handcrafting, and the expertise of master jewelers.
• •Use Evocative and Sensory Language: Describe the beauty, feel, and timelessness of the jewelry using rich, descriptive adjectives that appeal to a sense of luxury and enduring style.
• •Maintain a Personal and Passionate Voice: Reflect Sarah Hutchings' genuine love for fine jewelry and the brand's commitment to creating meaningful, personalized pieces for each client.
• •Focus on the "Why" Not Just the "What": Communicate that Orsini offers more than just jewelry; they offer cherished heirlooms, symbols of love, and expressions of individual style.
• •Ensure Professionalism and Warmth: While maintaining an air of sophistication and luxury, ensure the language is also approachable, welcoming, and reflects the excellent customer service Orsini is known for.

Social Perception

Customers and the public generally perceive Orsini Jewellers as a high-end, reputable, and trustworthy jeweler. They are seen as a destination for unique, high-quality Italian and European jewelry, as well as for exceptional custom design services, particularly for engagement and wedding rings. Sarah Hutchings is viewed as knowledgeable, passionate, and providing excellent personal service. The boutique's atmosphere is described as luxurious and transportive, enhancing the overall shopping experience. They have received positive mentions in various publications and are recognized as one of Auckland's top jewelers.

Copy Examples

• •Crafted with passion, destined to be cherished. Discover the soul of Italian artistry in every Orsini heirloom.
• •Beyond adornment, an expression of you. Let us translate your unique story into a timeless piece of Orsini fine jewellery.
• •From the heart of Italy to your hand. Experience the legacy of generations and the promise of forever with an Orsini engagement ring.
• •Where exquisite craftsmanship meets your personal vision. Begin your bespoke journey with Sarah and the Orsini artisans today.
• •More than just a jewel, it's a piece of Italy, a fragment of a dream, made real. Indulge in the Orsini experience.