Brand Tone

Elegant, Warm, and Inspiring

Brand Values

• •Art of Table Setting/Sobremesa
• •Creating Unique Moments
• •Design & Functionality
• •Quality & Exclusivity
• •Tradition & Heritage

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, warm, inspiring), key messaging themes (e.g., creating moments, art of the table), preferred vocabulary (e.g., "exclusive," "cherished," "artisanal" vs. "cheap," "basic"), and words to avoid. Share this with anyone creating content.
• •Always Emphasize Experience and Emotion: Connect the products to the experiences they enable – joy, connection, celebration, warmth. Use storytelling to evoke these emotions rather than just listing product features. For example, instead of "Durable glass cup," try "Sip your morning coffee from this beautifully crafted glass, designed to make even quiet moments feel special."
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the images are elegant and curated, the language should be equally sophisticated and thoughtful.
• •Speak to Aspirations, Gently: While being aspirational, ensure the tone remains inviting and achievable. The goal is to inspire customers to elevate their own spaces and moments, not to make them feel their current setup is inadequate. Use inclusive language.
• •Engage with a Consistent Voice: When responding to comments on social media, DMs, or customer service inquiries, maintain the established brand tone. If the tone is warm and elegant in posts, replies should also reflect this, avoiding overly casual or abrupt responses. This consistency builds trust and reinforces the brand personality.

Social Perception

Customers likely perceive Ornato Mercadería as a source for stylish and unique items to enhance their dining experiences and inspiration for hosting, with a focus on aesthetics as a niche and specialized retailer.

Copy Examples

• •Instagram Post (Image: Beautifully set table with their products): Copy: Gathered around the table, stories unfold and laughter lingers. Elevate those cherished moments with pieces that whisper elegance. Our latest collection is designed to turn every meal into a memory. ✨ #OrnatoEntuMesa #ArtDeLaTable #Create 아름다운순간
• •Facebook Ad (Carousel of different product types): Copy: From the morning coffee that starts your day to the celebratory dinners that mark milestones, Ornato Mercadería brings you an exclusive selection of tableware. Discover designs that blend timeless tradition with modern functionality. Because every detail matters. Shop now and make your table a masterpiece.
• •Website Product Description (e.g., for a unique ceramic plate): Copy: Hand-selected for its unique charm and artisanal quality, this ceramic plate is more than just dinnerware – it's a canvas for your culinary creations and a testament to the joy of shared meals. Let its distinct character spark conversation and warm your gatherings for generations to come.
• •Email Newsletter Subject Line: Copy: Invite Elegance to Your Table: New Arrivals from Ornato Mercadería Body Snippet: At Ornato Mercadería, we believe in the magic of a beautifully set table. This week, we’re thrilled to introduce new treasures that promise to add a touch of sophistication and warmth to your home...
• •TikTok Video Concept Caption (Video: Quick tips on styling a small dining space): Copy: Small space, big style! ✨ Transform your everyday meals into special occasions. It’s all about those perfect details. #OrnatoMercaderia #Table StylingTips #HomeDecor #ElevateYourSpace #MomentosUnicos