Brand Tone

Expert and Authoritative, Professional and Direct, Premium and Quality-Focused

Brand Values

• •Authenticity
• •Quality
• •Expertise
• •Global Reach

Best Practices

• •Always Emphasize "B2B" and "Wholesale": To manage expectations and attract the right clients, clearly state the business model in bios, ad copy, and website headers. This will help filter out retail customers and reduce service friction.
• •Lead with Authenticity and Precision: Every piece of copy should reinforce the core values. Use terms like "Genuine," "OEM," "Factory-Spec," "Direct from Germany," and "Authentic" to build and maintain trust.
• •Maintain a Professional, Expert Tone: Avoid overly casual language or humor. The tone should reflect the premium, technical nature of the products. Address the audience as business partners (e.g., "your workshop," "your clients," "your business").
• •Use High-Quality, Technical Visuals: Accompany all copy with clean, well-lit images of the actual products. Showing the part, its packaging, and any OEM markings reinforces the message of authenticity.
• •Be Transparent in Communication: Acknowledge the brand's international shipping model. When discussing delivery, use clear and realistic language. Build trust by providing tracking information proactively and having clear policies on shipping and returns visible on the website.

Social Perception

Niche Specialist, A Source for Savings, Mixed Reliability

Copy Examples

• •Headline: Stop Compromising. Start Integrating. Body: Your workshop's reputation is built on the quality you deliver. Supply your technicians with 100% genuine OEM parts for BMW, Porsche, and Mercedes-Benz, shipped directly from Germany. Open a wholesale account with original-autoparts.com and ensure every repair meets factory standards.
• •Image: A high-resolution, detailed shot of a genuine BMW M Performance brake caliper. Caption: Precision isn't optional. It's engineered. This is the genuine BMW M Performance brake caliper for the G87 M2. Built for uncompromising performance and a perfect fit. We supply exclusively to B2B clients who demand authenticity. #OriginalAutoparts #BMWM #GenuineParts #OEM #B2B
• •Text: The Right Part, Every Time. Gain a competitive edge with direct access to our comprehensive catalog of genuine OEM parts. We are your dedicated wholesale partner in Germany. Register your business today.
• •Subject: New Wholesale Price Files for Porsche Now Available Body: Stay ahead of the market. We've updated our wholesale pricing for our entire range of genuine Porsche parts. Download the new price files from your account portal and ensure you have the most competitive rates for your business.
• •Headline: Why do we only sell genuine parts? Body: Because your customers trust you to restore their vehicles to original factory condition. Aftermarket parts can compromise performance, safety, and vehicle value. As your B2B partner, we commit to providing only 100% new, OEM-certified components. That's the original-autoparts.com guarantee. #OEMparts #CarRepair #AutoWholesale