Brand Tone

Motivational, Encouraging, Health-Conscious, Supportive, Practical, Solution-Oriented

Brand Values

• •Health & Wellness
• •Motivation & Goal Achievement
• •Quality & Durability
• •Convenience & Accessibility
• •Sustainability

Best Practices

• •Use 'You' and 'Your': Speak directly to the customer, making the message personal and supportive.
• •Highlight Key Features with Benefits: Don't just list features; explain the benefit.
• •Maintain a motivational and encouraging tone throughout all communications.
• •Emphasize the health and wellness benefits of hydration.
• •Focus on the practical and solution-oriented aspects of the product.

Social Perception

The brand is perceived as a provider of high-quality, motivational, and practical hydration solutions that support a healthy and active lifestyle. Customers appreciate the product's design, functionality, and effectiveness in encouraging increased water intake.

Copy Examples

• •Hydrate smarter, feel better, and crush your wellness goals—one sip at a time!
• •Stay inspired and hydrated with every drink!
• •Your ultimate companion for daily hydration.
• •Helps you pace your water intake from morning to evening.
• •The perfect hydration solution for your active lifestyle, whether at work, the gym, or outdoors.