Brand Tone

Natural & Earthy, Pure & High-Quality, Artisanal & Creative, Trustworthy & Transparent, Approachable & Passionate

Brand Values

• •Natural & Organic Integrity
• •Sustainability & Eco-consciousness
• •Purity & Quality
• •Cruelty-Free & Vegan
• •Empowering Creativity
• •Customer Trust

Best Practices

• •Maintain a Warm and Approachable Voice: Even when discussing the technical aspects of the waxes, keep the language accessible, friendly, and supportive, reflecting the 'humble beginnings' and passion of the founder.
• •Highlight the eco-friendly and sustainable aspects of the waxes in all communications.
• •Showcase the versatility of the waxes for various DIY projects, inspiring creativity.
• •Share customer stories and testimonials to build trust and credibility.
• •Use visuals that reflect the natural and earthy aesthetic of the brand.

Social Perception

A provider of premium, ethically sourced materials for artisans. A trusted brand for natural ingredients. The go-to for environmentally conscious crafters.

Copy Examples

• •At Organic Wax Works, we believe in the simple power of pure ingredients.
• •Choose Organic Wax Works for premium, raw organic waxes that respect both your craft and the planet.
• •Our high-quality soy and beeswax pellets and flakes are the trusted choice for artisans seeking natural, dependable materials for their candles, cosmetics, and crafts.
• •Headline: Join the Organic Wax Works Family.
• •Embrace a crafting journey rooted in sustainability and care for our planet.