Brand Tone

Knowledgeable & Trustworthy, Supportive & Empathetic, Modern & Approachable, Positive & Lifestyle-Oriented

Brand Values

• •Quality & Purity: Commitment to high-concentration, full-spectrum, and 3rd party lab-tested CBD oils using organically grown hemp.
• •Transparency: Openly sharing information about their products, including lab results and the founders' personal journey with CBD.
• •Well-being & Empowerment: Helping individuals improve their daily lives by managing stress, pain, and focus, leading to enhanced productivity and health.
• •Community & Shared Experience: Founded by friends, the brand aims to share what has positively impacted their lives with a wider audience.
• •Natural Solutions: Promoting CBD as a natural way to achieve better health and well-being.

Best Practices

• •Use Positive & Empowering Language: Frame communications around the positive outcomes and improvements to quality of life that CBD can offer, avoiding overly medical or unsubstantiated claims.
• •Maintain Consistency Across Platforms: Whether on the website, TikTok, or LinkedIn, the core brand values (quality, well-being, transparency) and overall supportive, knowledgeable tone should remain consistent.
• •Focus on Education: Provide clear, accessible information about CBD, its benefits, and how to use the products effectively.
• •Highlight Transparency: Emphasize product testing, lab results, and the sourcing of high-quality ingredients.
• •Share User Stories: Incorporate testimonials and personal experiences to build trust and demonstrate the impact of the products.

Social Perception

Customers and reviewers generally perceive Organia as a provider of high-quality, effective CBD products. They are seen as trustworthy due to their transparency regarding product testing and the founders' personal investment in the products. The brand is associated with relief from various ailments (pain, anxiety, sleep issues) and an improvement in overall quality of life. The personal stories shared by the founders and users contribute to a perception of authenticity and a genuine desire to help others.

Copy Examples

• •Now, we're sharing our meticulously crafted, lab-tested oils to help you find your balance and well-being.
• •Organia's 'Less Pain' CBD oil is specifically formulated with natural ingredients to help soothe aches and manage pain, so you can get back to living life to the fullest.
• •Discover the power of CBD to enhance your focus, reduce stress, and improve your overall well-being. Explore our range of high-quality, full-spectrum oils.
• •At Organia, we believe in the power of nature to help you live your best life. Our CBD oils are crafted with care and backed by science to deliver real results.
• •Join the Organia community and experience the difference that quality CBD can make. Share your story and inspire others to find their balance and well-being.