Brand Tone

Nurturing & Empathetic, Natural & Holistic, Informative & Trustworthy, Ethical & Conscious

Brand Values

• •Natural Healing & Wellness
• •Quality & Efficacy
• •Ethical Practices
• •Sustainability
• •Empowerment
• •Transparency

Best Practices

• •Emphasize Nature and Purity: Consistently use words like "natural," "plant-based," "botanical," "pure," and "organic" when describing products and ingredients. Highlight the absence of harsh chemicals.
• •Focus on Gentle Efficacy and Relief: Frame product benefits around providing gentle yet effective relief, restoration, and rejuvenation. Use empathetic language that acknowledges the customer's desire for well-being.
• •Highlight Ethical Values: Regularly integrate mentions of "cruelty-free," "ethically sourced," "sustainable," and "fair trade" to reinforce the brand's commitment to conscious practices.
• •Maintain an Empowering and Supportive Voice: Use language that empowers customers on their wellness journey. Reiterate the meaning of "Orenda" subtly through messages of inner strength and affecting positive change in one's life.
• •Be Informative and Transparent: Clearly explain the benefits of key ingredients and the brand's quality standards (e.g., lab-tested, Health Canada approved where applicable) to build trust and educate consumers.

Social Perception

Trusted Source for Natural Relief, High-Quality Products, Ethical and Caring Brand, Appreciation for Canadian Origin

Copy Examples

• •Headline: Find Your Calm, Naturally. Body: Life can be demanding. Our Rest CBD roll-on, crafted with soothing lavender and chamomile, is your pocket-sized partner for easing stress and welcoming tranquility. Because your peace of mind is precious. #OrendaWellness #NaturalCalm
• •Headline: Nature’s Answer to Aches and Pains. Body: Don’t let discomfort hold you back. Orenda Botanicals’ Relief gel harnesses the power of arnica and hemp isolate to target pain swiftly and naturally. Feel the soothing difference and get back to what you love. #PlantBasedRelief #EthicalCare
• •Headline: Gentle Care for Your Skin, Pure Goodness Within. Body: Your skin deserves the purest. Our Repair CBD Soothing Salve, made with beeswax and skin-loving botanicals, gently calms irritation and nurtures your skin back to health. Experience the Orenda touch – 100% natural, always kind. #CrueltyFreeSkincare #HolisticHealing
• •Headline: Breathe Easy, Live Fully. Body: Sinus congestion keeping you down? Our Breathe roll-on combines invigorating eucalyptus and peppermint to help open your airways naturally. Embrace each day with clarity and comfort, powered by Orenda Botanicals. #NaturalWellness #BreatheWell
• •Headline: Invest in Your Well-being, The Orenda Way. Body: At Orenda Botanicals, we believe in the power of nature to restore and rejuvenate. Our carefully curated hemp-based products are designed with your holistic health in mind – ethically sourced, cruelty-free, and made with intention. Discover your Orenda. #MadeInCanada #SustainableWellness