Brand Tone

Informative/Educational, Trustworthy/Authentic, Aspirational/Empowering, Friendly/Approachable, Trendy/Engaging (especially on TikTok)

Brand Values

• •Authenticity
• •Quality
• •Customer Confidence & Empowerment
• •Customer Satisfaction & Care
• •Education

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., trustworthy, informative, friendly, aspirational), key messaging points, preferred terminology, and 'do's and don'ts' for communication across all platforms.
• •Prioritize Authenticity and Transparency: Always be truthful about products, ingredients, and sourcing. If addressing concerns (like fake products), do so openly and educate your audience. This builds trust, a core value for Angels Beauty LK.
• •Balance Education with Promotion: While sales are important, continue to provide genuine value through skincare tips, ingredient spotlights, and routine advice. This reinforces the 'trusted partner' aspect of the brand.
• •Engage Genuinely: Respond to comments and messages in a friendly, helpful, and appreciative manner, reflecting the approachable tone seen on social media. Personalize responses where possible.
• •Visual Consistency: Ensure that the visuals (photography, videography, graphics) across all platforms align with the brand's aspirational yet clean and trustworthy aesthetic. Product shots should be clear, and lifestyle imagery should reflect the 'radiant glow' promise.

Social Perception

Trusted Source, Helpful & Informative, Responsive & Engaging, Associated with Popular International Brands

Copy Examples

• •Instagram Post (Aspirational & Informative): Unlock your skin's true radiance ✨. Our curated collection of authentic [Brand Name, e.g., The Ordinary] serums delivers powerful ingredients, trusted results. Swipe to see why the Niacinamide 10% + Zinc 1% is a global favorite for clearer, glowing skin! #AngelsBeautyLK #RealResultsRealGlow #AuthenticSkincare
• •Facebook Ad (Trustworthy & Promotional): Tired of wondering if your skincare is the real deal? At Angels Beauty LK, we guarantee 100% authentic products from the world's leading brands. ✅ Shop [Brand Name, e.g., CeraVe] cleansers and moisturizers with confidence. Your journey to healthy skin starts here. #TrustedBeautyPartnerSL #AngelsBeautyAuthentic
• •TikTok Video Script (Trendy & Educational - showing a product): (Upbeat trending audio) ✨ Glow up incoming! ✨ This is the [Product Name, e.g., COSRX Snail Mucin Essence] everyone's talking about! 🐌💧 Watch how it hydrates and repairs. Real product, real results. Get yours at Angels Beauty LK! #GlassSkin #SkincareSecretsSL #AngelsBeautyFinds
• •Website Blog Snippet (Educational & Empowering): Understanding your skin type is the first step to unlocking its potential. At Angels Beauty, we believe empowered choices lead to beautiful results. Our latest blog post breaks down how to identify your skin's needs and choose the perfect [Product Type, e.g., cleanser] for a healthy, confident you. #SkincareEducation #EmpoweredBeautyLK
• •Email Newsletter Subject (Friendly & Exclusive): Hello Angel! 👋 Your exclusive peek at new arrivals + a special tip for [Specific Skin Concern, e.g., Maskne]!