Tono de Marca

Elegant & Sophisticated, Inspirational & Creative, Professional & Informative, Passionate & Family-Oriented, Innovative & Forward-Thinking

Valores de Marca

• •Quality & Durability
• •Design & Aesthetics
• •Innovation
• •Passion
• •Customer Focus
• •Sustainability
• •Ease of Use
• •Heritage & Family Values

Mejores Prácticas

• •Embrace Elegant Language: Use sophisticated yet accessible vocabulary. Focus on words that evoke quality, beauty, craftsmanship, and inspiration (e.g., "exquisite," "timeless," "innovative," "transform," "unleash," "refine").
• •Highlight Benefits Beyond Features: While mentioning material quality (Purotouch®, Duropolymer®) and ease of installation is important, focus on what these features *enable* for the customer: creating a personalized, beautiful, and lasting space.
• •Inspire, Don't Just Describe: Use storytelling and evocative descriptions. Paint a picture of how Orac Decor products can transform an ordinary room into an extraordinary one. Encourage creativity and self-expression.
• •Maintain a Confident and Authoritative Voice: As a leader in the industry with a long history, the tone should be knowledgeable and trustworthy, assuring customers of the product's quality and the brand's expertise.
• •Integrate Core Values: Weave in key brand values like quality, innovation, passion, and sustainability naturally within the copy. For instance, when discussing new collections, mention the innovative design or sustainable materials used.

Percepción Social

Orac Decor is generally perceived as a high-quality, premium brand in the decorative mouldings market. Customers and professionals appreciate the aesthetic appeal, the innovative materials (lightweight, durable, paintable, water-resistant), and the ease of installation compared to traditional materials like plaster or wood. The brand is seen as a leader in design and innovation, offering a wide range of styles from classic to contemporary. There's a growing recognition of their efforts towards sustainability. Distributors and retailers speak positively of the brand, highlighting its ability to add value and sophistication to interior projects.

Ejemplos de Copy

• •Orac Decor®: Where Timeless Elegance Meets Modern Innovation. Transform your space with our exquisitely crafted decorative mouldings. For over 50 years, Orac Decor® has empowered homeowners and designers to bring their unique visions to life with high-quality, easy-to-install solutions. Discover the art of interior perfection.
• •Unleash Your Walls' Potential. Inspire with Orac Decor®. See beyond the blank canvas. Our innovative 3D wall panels, cornices, and skirting boards are designed to add depth, character, and a touch of luxury to any room. Let your personality shine through every detail.
• •The Professional's Choice for Architectural Detail. Specify Orac Decor® for unparalleled quality and design versatility. Our advanced polymer mouldings offer superior durability, ease of installation, and endless creative possibilities for your most ambitious projects. Explore our collections and technical resources today.
• •Crafting Beautiful Spaces, Responsibly. At Orac Decor®, passion for design goes hand-in-hand with our commitment to sustainability. Discover our range of eco-conscious decorative elements, made to last and designed to inspire a greener future for interior style.
• •From Subtle Accents to Statement Ceilings: Your Vision, Our Expertise. Whether you're dreaming of classic charm or contemporary chic, Orac Decor® offers the perfect profiles to elevate your interior. Explore our extensive collection and find the inspiration to create a home that truly reflects you.