Brand Tone

Informative & Educational, Caring & Empathetic, Trustworthy & Authoritative, Positive & Aspirational, Approachable & Friendly

Brand Values

• •Health & Well-being
• •Quality & Effectiveness
• •Science-Backed Solutions
• •Customer Satisfaction
• •Australian Identity

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone, personality, key messaging points, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor the language and tone to resonate with the target audience's needs, concerns, and communication preferences. For Optii, this means addressing issues of sleep, eye strain, and digital fatigue in an understanding way.
• •Prioritize Clarity and Simplicity: While being informative, avoid overly technical jargon unless clearly explained. The core message about health benefits should be easy for everyone to understand.
• •Maintain Consistency Across All Channels: While the specific style might vary slightly (e.g., TikTok vs. a scientific blog post), the core tone (e.g., caring, trustworthy, informative) should remain consistent across the website, social media, email marketing, and customer service interactions.
• •Review and Refine Regularly: Periodically review all public-facing copy to ensure it still aligns with the brand voice and values. Solicit feedback and be open to making adjustments as the brand evolves or as new insights about the audience are gained.

Social Perception

Problem Solver, Good Quality Products, Reliable, Beneficial for Digital Lifestyles, Health-Conscious Choice

Copy Examples

• •Instagram Post (Informative & Caring): Tired of counting sheep? 🐑 Artificial blue light from your screens might be the culprit, messing with your natural sleep cycle. Our Optii glasses filter out harmful blue light, helping you wind down naturally for a deeper, more restorative sleep. Your eyes (and your body) will thank you. ✨ #SleepWell #DigitalWellness #OptiiAu
• •Facebook Ad (Trustworthy & Problem-Solving): Headaches after a long day at the computer? Strained eyes from late-night scrolling? You're not alone. Optii's scientifically-designed blue light blocking glasses are here to help. Protect your eyes, improve your sleep, and reclaim your well-being. Discover why thousands of Aussies trust Optii. Shop now & feel the difference!
• •Website Banner (Positive & Aspirational): Unlock Your Best Sleep. Experience Brighter Days. With Optii, embrace a life with less eye strain, deeper sleep, and more energy. Your journey to digital well-being starts here.
• •TikTok Video Caption (Approachable & Educational Bite): 🤯 Did you know blue light can trick your brain into thinking it's still daytime? ☀️ That's why you toss and turn! Our Optii specs block that sneaky blue light so you can actually SLEEP. #OptiiHack #BlueLightExplained #SleepTips #Australia
• •Email Newsletter Snippet (Caring & Empathetic): We get it – modern life means screens are unavoidable. But your well-being shouldn't pay the price. At Optii, we're passionate about helping you find balance. Our latest blog post explores 5 simple ways to reduce digital eye strain, alongside the benefits of our specially crafted blue light blockers. Read more and give your eyes the care they deserve.