Brand Tone

Professional & Knowledgeable, Fashion-Oriented & Stylish, Approachable & Friendly, Promotional & Value-Conscious, Trustworthy & Authentic

Brand Values

• •Excellence
• •Integrity
• •Passion
• •Customer Care
• •Accessibility
• •Quality
• •Style & Functionality

Best Practices

• •Tailor the language to resonate with fashion-conscious individuals who also value quality, expertise, and a degree of personal connection.
• •While highlighting technical expertise (qualified opticians, quality lenses), always infuse a sense of style and fashion. For example, 'Expertly crafted lenses set in frames that define your style.'
• •Subtly weave in the concept of 'incanto' – the magic of finding the perfect pair of glasses that makes you look and feel good. Use evocative language that speaks to confidence and beauty.
• •Maintain the core tones (Professional, Stylish, Approachable) across the website, Facebook, Instagram, and TikTok. However, adapt the specific expression to the platform's nature (e.g., more playful and informal on TikTok, more polished and aspirational on Instagram).
• •Since the brand has strong Italian roots, occasional, well-placed Italian words or references (if appropriate for the target segment of a specific communication) can add authenticity and charm. However, ensure clarity for non-Italian speakers if the communication is in English. The primary communication on social media is already in Italian, which is consistent. For English communications, maintain clarity while reflecting the brand's stylish European origin.

Social Perception

Positive Local Reputation, Reliable Eyewear Provider, Fashion-Conscious Choice, Community-Oriented

Copy Examples

• •Headline: See the World in Style. Feel the Incanto Difference. Body: For over 20 years, Optical Incanto has been your trusted partner for exceptional eyewear and unparalleled optical expertise. Discover our latest collections from iconic brands and let our passionate opticians help you find the perfect frames that express your unique style and enhance your vision. Visit us in-store or explore online.
• •Social Media Post (Instagram - with a stylish product image): Elegance is an attitude, and your eyewear is its voice. ✨ Explore the new [Brand Name] collection at Optical Incanto – where exquisite design meets perfect clarity. Link in bio to shop or find your nearest store! #OpticalIncanto #NewCollection #EyewearFashion #StyleAndVision
• •Promotional Email Subject: ✨ A Special Treat from Optical Incanto Just For You! ✨ Body: Hello [Customer Name], At Optical Incanto, we believe in quality vision and enchanting style. As a valued member of our community, we're offering you an exclusive [Discount/Offer] on your next purchase. Because seeing beautifully should also feel beautiful. Click here to redeem: [Link]
• •Website Banner (Focus on Professionalism & Trust): Your Vision, Our Priority. Optical Incanto: 20+ Years of Professional Eyecare & Authentic Designer Eyewear. Book your consultation or shop genuine brands with confidence. [Learn More Button]
• •TikTok Video Concept Caption (Fun, engaging video): Switching up my look (and my vision!) like... 😉 Which pair from Optical Incanto is your fave? Let us know in the comments! #OpticalIncanto #EyewearTryOn #NewGlasses #ItalianStyle #VisionCare