Brand Tone

aspirational, encouraging, and focused on natural solutions

Brand Values

• •Natural Solutions: Emphasis on ingredients derived from nature, particularly the Amazon rainforest.
• •Health and Well-being: Focus on improving customers' physical health, including weight loss and skin care, leading to a happier life.
• •Transformation: Promise of significant positive change in customers' lives and appearances.
• •Accessibility: Suggests the products are intended to be a viable and beneficial choice for the general populace

Best Practices

• •Focus on Benefits, Not Just Features: Connect natural ingredients (features) to the tangible benefits for the customer.
• •Use Positive and Empowering Language: Frame product benefits in an uplifting and encouraging way. Use words like 'discover,' 'unlock,' 'transform,' 'revitalize,' and 'embrace'.
• •Maintain a Connection to Nature: Consistently weave in the 'natural,' 'Amazonian,' and 'earth-derived' aspects of the products.
• •Be Authentic and Empathetic: Ensure that customer service communications are empathetic and address concerns directly and transparently.
• •Create and Adhere to Brand Voice Guidelines: Develop a simple document outlining the brand's voice, key message pillars, 'words we use,' and 'words we avoid.'

Social Perception

mixed: aiming to be seen as a provider of natural, effective solutions, but with customer complaints primarily related to delivery issues and customer service responsiveness

Copy Examples

• •Headline: Discover the Amazon's Secret to a Radiant You! Body: Tired of solutions that don't deliver? Opção do Povo brings you the pure power of nature, bottled for your transformation. Feel the difference, naturally. #NaturalBeauty #AmazonianPower
• •Headline: Your Journey to a Healthier Life Starts Today! Body: Embrace the change you deserve. With Opção do Povo's natural supplements, achieving your wellness goals is within reach. Take the first step towards a revitalized you. #HealthyLiving #NaturalWellness
• •Headline: Unlock Your Skin's True Potential with Rosa Amazônica! Body: Imagine smoother, firmer, and more luminous skin. Our authentic Rosa Amazônica serum, rich in natural actives, makes it possible. Reveal your natural glow! #SkincareRevolution #NaturalIngredients
• •Headline: Feel Lighter, Brighter, and More Confident! Body: Opção do Povo is your partner in your well-being journey. Our natural detox solutions are crafted to help you shine from the inside out. Experience the transformation. #DetoxNaturally #PeoplesChoice
• •Headline: Why Wait for a Happier, Healthier You? Body: The best of nature, selected for your well-being. Choose Opção do Povo and join thousands who have discovered the benefits of authentic, natural care. Your best life is calling! #NaturalHealth #TransformYourLife