Brand Tone

Artisanal & Passionate, Elegant & Refined, Personal & Approachable, Nature-Inspired & Authentic, Conscious & Ethical

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Originality
• •Passion & Love for Creation
• •Sustainability & Responsibility
• •Customer Connection & Service
• •Natural Beauty & Materials

Best Practices

• •Emphasize 'Handmade' and 'Artisanal': Consistently use terms like 'handmade,' 'handcrafted,' 'artisan-made,' 'studio,' and 'workshop' to reinforce the personal touch and craftsmanship.
• •Highlight Natural Materials and Gemstones: Always specify the type of gemstones and materials used, emphasizing their authenticity ('real,' 'genuine') and connection to nature.
• •Infuse Passion and Personal Story: Share snippets of Lieke's inspiration, the design process, or the story behind a particular collection to build a personal connection with the audience.
• •Clearly Communicate Ethical Values: Subtly weave in messages about sustainability, responsible sourcing, and skin-friendly materials to appeal to conscious consumers.
• •Showcase Customer Testimonials: Share positive feedback and reviews to build trust and highlight the beauty and uniqueness of the pieces.

Social Perception

Highly Positive, Seen as Unique and Special, Trusted

Copy Examples

• •From our Arnhem studio, handcrafted with love. Discover the beauty of sustainably made jewelry.
• •Na jaren sieraden ontwerpen en maken heb ik er nog lang geen genoeg
• •Explore our sustainable creations, inspired by the natural world and crafted with fair organic elements, to accentuate your own natural strength and beauty.
• •Crafted with passion in our Arnhem studio, this necklace is more than an accessory; it's a whisper of elegance, made to last.
• •Ethically sourced, beautifully made.