Brand Tone

Trustworthy, high-quality, globally-minded, and authentic. Tone should inspire confidence in manufacturers and artisans.

Brand Values

• •Trust
• •Quality
• •Global Vision
• •Authenticity
• •Ethical Sourcing

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Passionate, Mindful, Playful, Sophisticated), and provide Do and Don't examples for language, adjectives, and sentence structure.
• •Adapt the inspirational message slightly on different platforms like Instagram and email newsletters.
• •Implement Internal Training & Guidelines: Equip everyone who writes for the brand (marketing, customer service, social media managers) with clear guidelines and training on the brand voice and tone to ensure coherence across all touchpoints.
• •Address the potential discrepancy with the Flippa listing transparently and authentically.
• •Prioritize consistency across all platforms while allowing for slight adaptations based on the audience and channel.

Social Perception

A reliable and ethical global sourcing partner that connects businesses with quality manufacturers and artisans in India, fostering trust and transparency.

Copy Examples

• •OORGA EXIM: Connecting the world to India's finest manufacturers and artisans.
• •Trust, Quality, and Global Vision: The cornerstones of OORGA EXIM.
• •Partner with OORGA EXIM to expand your global reach and access premium Indian products.
• •Discover the unparalleled craftsmanship of India's artisans through OORGA EXIM.
• •OORGA EXIM: Your trusted partner for global sourcing solutions from India.